Tanja Groos

We’re taking a break from Twitter and sharing our best marketing strategy content on Facebook. Like and follow us facebook.com/mindspinstudio Sign up for E-Spin: mind-spinning educational articles and in-depth answers to your pressing marketing questions! 📩 bit.ly/TW_ESpin

Digital and in-store selling work together like peas in a pod. Read up on Mindspin's digital marketing expertise and how we can help you attract more leads. bit.ly/TWA7_Marketing… #LeadGeneration #MarketingAgency

If you believe the customer journey ends at the purchase stage, your marketing strategy could use help. In part 3 of our series, we talk about how to take advantage of the stages of #CustomerJourneys. Take a look: ow.ly/RSFg50LfZMb #CX #Marketing

Should you focus on internal links or backlinks? What’s the difference? Our infographic lays out the basics of what and why. Mindspin can help you with the how. So start linking and connecting today. #SEO #Backlinks #DigitalStrategy

Capitalize hashtags? Here are two reasons why you should: 1️⃣ An accidental misreading of a hashtag can make you the butt of many jokes: #thesealbums 2️⃣ Accessibility. Help screen and low-vision readers see your exact message. #CapitalizeHashtags #Accessibility #SayWhatYouMean

Boy, do I understand curiosity! Product or service you want to get to market? New digital space you want to explore for your brand? I love digging into new ideas and products. Reach out to Mindspin to achieve your goals! bit.ly/TWMS_Contact #CuriosityDidntKillTheCat

LinkedIn: the go-to for professional networking, job searches and all things…personal? Yep! It’s a more authentic way to connect with your community. @cdnbiz shares some of the dos and don’t-you-dares of LinkedIn posting 💻 ow.ly/fOJY50KYVAG

Influencer versus digital creator. Which one is right for you? You don’t have to worry about choosing between influencers and digital creators with Mindspin because we build your brand strategy with quality content from the right sources. #Influencer #DigitalCreator #Content

Let’s play a game! Here are 2 logos with hidden imagery you’ve probably never noticed. Wendy’s: Study the blue in her shirt. Recognize the word? Gillette: Zoom in on the G and the I to find one of their products. Comment when you see them! #HiddenMessages #Branding #Logo

One of our newest articles reveals why replacing siloed freelancers with a dedicated marketing agency partner empowers your sales teams and increases your marketing ROI. bit.ly/TWA5_Marketing… #SalesAndMarketing #MarketingPartner #Teamwork

They say, "You are what you eat." We say, "You are what you speak." In marketing, the wrong tone can repel your audience. The right tone sets your marketing strategy's mood. Your content should speak the truth of who you are. If it doesn’t, reach out and ask Mindspin to help.

A business without buyer personas is like a fish out of water. Short-term survival on a basic level is possible. But they'll eventually need more to thrive. Smart businesses use their market research for targeted connections. Learn how in our series: ow.ly/YvqJ50KI5fm

Are podcasts right for your brand? Startups and mature brands might use them differently, like building an audience or subscriber-only content. Before starting one, know your goals, target listener and how a #Podcast fits into your brand strategy. #InternationPodcastDay

Reactionary marketing isn’t doing your business (or your sales team) any favours. Instead, a marketing partner helps empower your sales team and reach your business goals. What can a marketing partner do? 👀 bit.ly/TWA5_Marketing… #Smarketing #MarketingProfessional

"Let's Internet Better," Google's video series, targets Gen Z to use their digital powers for good: critical thinking and fact-checking to make the internet safer. Awkwardly, YouTube viewers are dragging them hard—big yikes 😬 @FastCompany tells all: fastcompany.com/90771022/googl…

Knowing how to solve a problem and sharing how to solve that problem is the difference between: A brand that puts its business before its audience AND A brand that puts its fans at the front of its marketing program #BrandTrust #ActionableContent #MarketingInsight

Notice brands heading toward #BlackAndWhite colour schemes? They’re still the minority, but the possibilities are endless. Hits of colour show what’s important while B&W logos are chameleons highlighting causes. Take your pick: colour or classic B&W? #ColourWheel #BrandColours

What colour would you pick if you could use any colour to represent your digital self? @Pantone talks colour, representation and the intersection of physical and digital reality: pantone.com/articles/case-… #Metaverse #Colour #Color

Historically, a cornerstone orients a building and is the starting point for laying a foundation. In marketing, the cornerstone is your brand story. It sets the direction of your marketing strategy and is the building block of brand growth. #MarketingCornerstone #BrandStory

Mindspin can find the right software and implement a workflow that incorporates your assets, channels and AI to optimize your marketing, and you’ll find your leads are genuinely nurtured. #AIMarketing #PowerOfAI