GingerMay

Are you attending AdVision on 6th May? Join 100+ senior stakeholders for incredible networking and insights from industry experts, with panellists from dmg media, Audience Store, Magnite, Titan OS, Sparteo & Ozone. Register now: bit.ly/4lZL8k1

The give to gain mindset isn’t just for IWD, it’s how leaders build value. Our Deputy MD, Amy Lawrence, shares with @mediashotz why small acts of mentoring have never been more important mediashotz.co.uk/iwd-2026-give-… #IWD2026

February’s been busy… From the stages of @TechEx_Event Global and @Google to the energy of MAD//North, we’ve been on the move. We’ve been on great sessions with @IAA_UK and @tangoomedia, plus our 2026 AdVision dates are live: 6 May, and 15 Oct. Bring on spring!

PR and earned media spend will increase x2 due to the increased use of LLMs, according to Gartner... LLMs will be the main gateways for search and powered by 'authority signals' via earned routes. Read more here: lnkd.in/epcphcj5

If they can’t repeat it, it didn’t cut through. At @IAA_UK UPLIFT, Victoria Usher shared why clarity is a leadership asset, not just a basic skill. Technical brilliance gets you in the room, but simplifying the complex drives the sale.

We’re bringing media’s brightest minds together for AdVision: Redefining Influence, an exclusive, invite-only IWD event with @SphereDigRec on leadership and equity. 💥 Panel: LinkedIn, Deliveroo & Venatus. 💥 Fireside: PubMatic & Acorn-i. Stay tuned for insights!

We’re thrilled that our Founder and CEO, Victoria Usher, has been appointed as a judge for the @therealprmoment Awards 2026. Good luck to all the agencies and teams submitting their work! We can’t wait to see who's pushing the boundaries and to celebrate the best of the best.

Thanks to the @TechEx_Event team for today's view of the B2B tech landscape, including struggles to bridge the gap between technical complexity and commercial trust. PR removes this barrier, translating complex details into clear, value-led narratives.

January’s been strong … We joined Adwanted at invite-only The Year Ahead, The Drum at Predictions 2026 and headed to IAB’s Techtonic. To round it off, we delivered a day of client workshops and brought an exciting new event and brand concept to life.

AI strengthens defences, but AI‑driven attacks are evolving just as fast. When things go wrong, who’s responsible: the engineer, the data, or the algorithm? We explore why privacy is not just about compliance, it’s also about communication: teamgingermay.com/data-privacy-d…

AI isn’t the future, it’s your discoverability engine now. B2B brands who aren’t optimised for Generative Engine Optimisation (GEO) risk being invisible. To lead the conversation where it matters, get in touch and let’s talk GEO & PR strategy to elevate your visibility.

Read the full report here: ipa.co.uk/news/bellwethe…

While overall marketing budgets remain flat, PR is one of only two areas seeing increased investment, according to today’s IPA Bellwether report. As AI search and the importance of GEO grows, PR will only become more critical to how brands are discovered, trusted and chosen.

Sharing a HUGE Ginger thank you. We want to say thank you to our clients, partners, and friends for another incredible year. We hope you all enjoy a well-deserved rest and have a wonderful holiday season. Happy Holidays from everyone at GingerMay!

Brand stories now live in mentions. With more searches resolved without a site visit, your expertise needs to be found in published media, commentary, and reviews. ‼️ The right PR ensures your narrative is accessible wherever decisions happen.

As we edge closer to the holiday season the team at GingerMay are embracing their festive knits! Who is joining in and spreading festive cheer?

GEO is the LLM growth engine for your business … but are you ready? In her latest Forbes article, our CEO Victoria Usher highlights that if your brand isn’t optimised for AI visibility, you could be invisible to the buyers you most need to influence. forbes.com/councils/forbe…

This Global Entrepreneurship Week, we're spotlighting inspiring entrepreneurs we admire for their innovation and contributions in their respective industries. Here are just a few of the founders and leaders we commend 👇

Quality PR content puts your brand in AI’s spotlight. Trusted, visible, and influential coverage means your insights power key dashboards and recommendations. 💥 Invest in PR to become tomorrow’s go-to reference for growth.

What happens when you truly understand the people you work with? Our CEO & Founder, Victoria Usher, joined Trenton Moss on his Human Powered podcast to talk about the power of DISC personality profiling. 🎧 Listen to the full episode here: sterka.team/podcast