TechInformed

Enterprise AI is shifting from pilots to scale.🤔 @AWS is teaming with consultancies like NTT DATA to accelerate real-world AI delivery. From #Cloud to #AgenticAI, execution is now the differentiator. Read more in @TechInformed: bit.ly/4nq4MWW techinformed.com/aws-taps-consu…

7 in 10 firms are shipping flawed AI code into production. 83% think they can detect it. The gap is the risk. AI code still needs human review, validation, and testing. Are you scaling AI or scaling risk? techinformed.com/seven-in-10-fi… #AI #CyberSecurity #DevSecOps @github @NIST

Form fills ≠ intent. If it doesn’t match your ICP, it’s just activity - not pipeline. Intent = fit + context + account alignment. Are you capturing demand or just collecting leads? shorturl.at/tc5Kd #LeadQuality #DemandGen #B2BMarketing #Pipeline

AI isn’t your problem. Your content is. Scattered assets + weak metadata + unclear rights → unreliable AI, compliance risks, brand dilution. As Brian McLaughlin CEO, @OrangeLogic points out - DAM now decides whether AI works or fails. techinformed.com/is-your-conten… #AIBoom #content

When does sales get involved? Most say at handoff. Too late. If marketing & sales don’t align on basics even MQL, the gap starts early. Result: Lower conversion. Slower pipeline. More friction. Align early or fix it later? Watch: shorturl.at/wnEF0 #SalesAlignment

If your content syndication isn’t converting, it’s not reach. It’s: ICP mismatch Weak validation CPL > pipeline More leads won’t fix it. Better ones will. marketing.techinformed.com/insights/10-co… #ContentSyndication #DemandGen #LeadQuality #Pipeline #B2BMarketing

AI for vulnerability hunting? @AnthropicAI Project Glasswing gives @awscloud early access to @claudeai Mythos for defensive security. Is AI becoming your next security layer? shorturl.at/Cq4PR #AI #CyberSecurity #CloudSecurity #AWS

Sales can’t convert the unconvertable. In most #funnels, 20–30% of leads were never going to convert. Not ICP. Not active. Not relevant. But they still get counted, passed to sales, and blamed for low conversion That’s how #CAC rises quietly Fix the inputs cc: @msirkin

If <15% of your leads turn into opportunities, it’s not volume. It’s intent. Winning teams: • Build demand before capture • Use proof > promotion • Measure revenue, not activity More here: marketing.techinformed.com/insights/lead-… #DemandGen #B2BMarketing #Revenue

AI isn’t ownership. It’s subscription at scale. Tomás O’Leary (@Origina_Global ) warns the industry has moved to pay more, control less and AI is accelerating it. Are we building… or just renting everything? 👉 techinformed.com/is-the-tech-in…

Most B2B demand gen = disguised friction. “Free” → gated “Demo” → sales trap Then we wonder why lead quality drops. Transparency = better pipeline. Agree or Disagree? Watch it on demand👇 marketing.techinformed.com/webinar/the-gr… #b2bmarketing @ashleyfaus

💡 QNX's Thomas Cardon nails it: the real challenge isn’t building AI, it’s embedding it safely into vehicles. QNX met with @TechInformed's Nicole Deslandes back at CES and joined the conversation on the rise of Physical AI. 🎧 techinformed.com/what-is-physic…

“Fix the funnel” is bad advice. The real issue? How you measure it. No marketing vs sales funnel. Just one buyer journey. That’s where most demand gen breaks. Watch it on demand: marketing.techinformed.com/webinar/how-ma… #DemandGen #B2BMarketing #AIinMarketing

One funnel in theory. Two funnels in practice. Too many people watching the demand engine. Nobody accountable for fixing it. Marc Sirkin and David Cruse didn't hold back. Read the insights👇 marketing.techinformed.com/insights/defen… #DemandGen #B2BMarketing

Not YouTube. Not Android. Google’s biggest deal ever? Security. Here’s why Wiz matters 👇 techinformed.com/google-closes-… #google #wiz #cloudsecurity #deal

Spoke to David Cruse about what's really killing demand gen programs. Spoiler: it's not the creative. It's everything that happens after the lead comes in. Worth 10 minutes of your time 👇 🎥 marketing.techinformed.com/webinar/how-ma… #demandgen #B2Bmarketing

Modernization works when it delivers outcomes. 2,500 agents migrated. 213 legacy servers retired. Rollout completed 3 months early. A clear example of cloud transformation done right. Read the story 👇 techinformed.com/how-computacen… @Computacenter @Genesys

We surveyed 2,600 B2B marketers & buyers. The disconnect between how companies market and how buyers actually decide is bigger than most teams realize. See the research ↓ shorturl.at/qduqP #VoiceOfBuyer #B2BMarketing #B2BResearch #Pipeline #ROI

Most B2B content loses trust in 10s. Watch our webinar w/ @ashleyfaus, Laura Smith & Madelaine Oppert on syndication, intent & buyer trust. Watch on demand → shorturl.at/R7ncP #ContentSyndication #BuyerTrust #B2BMarketing #Intent #Trust

AI’s real test: how do you measure its value? Traditional ROI misses where AI shows up - faster teams, smarter decisions, operational efficiency. Amit Kinha on why FinOps matters. Read → techinformed.com/doits-amit-kin… @doitint #FinOps #AI #ROI #efficiency