Sreip

I asked Claude to scan my PMS for room moves that open longer stays. Show your work. There was nothing worth moving. But Claude laid out every room, every booking, every window, and explained why. Not just a yes or no. A full breakdown.

95% of AI automation can be built using tools like Claude Code. SaaS products with per team member subscriptions don't make sense anymore. Software is dead.

Each morning at my hotel, I open one document. Read for 2 minutes. Know exactly what to focus on. No app. No subscription. No dashboard.

When I look at any PMS or tool now, the first thing I check is: "How good is the API and what can I actually access?"

@MannerBoy1981 Gm gm

@ThackrayPiers Gm Sreip 🥂

I pulled the workflows we run in real hotels and put them in a 29-page guide. Inside: - 7 automations that cut owner/GM admin by 10-20 hours a week - 5-layer email system handling 80% of guest inquiries (half outside business hours)

The most powerful impact of AI in hospitality isn't removing work. It's doing the work you don't have time to do. Going the extra mile for the client.

No theory. Every automation runs today in real hotels. Reply "AI hotel" and I'll send it to you.

More inside: - A full-month cleaning schedule in 3 minutes - A checklist to know if your hotel is AI-ready - A day-by-day plan for week one (11.5 hours total) - Real cost breakdowns, from 20-room boutiques to 1000+ room city hotels

A GM asked if AI could scan his PMS and find room moves to open longer OTA stays. I said yes. I hadn't actually tested it. After the call, I pulled my data, asked Claude. The answer I gave him was right.

Most hotel software is not API-friendly. No API = no easy way to connect systems. No connections = very limited AI. My team is still copying data between systems and answering the same questions over and over.

Before my first coffee, my morning brief AI has already: - Read every email and sorted it by type - Pulled the next 7 days of reservations - Checked the calendar - Grouped tasks by priority - Picked the 3 things I need to do today Life is good.

From 700+ hours of building hotel AIs: Simple decision = short prompt. Medium decision = long prompt. Complex decision = prompt + link-graph.

The limit isn't what AI can do. It's what I think to ask it.

McKinsey: roughly 57% of work hours could be automated with today's tech. In practice, I ran into a big brick wall: most of my current tools are not API-friendly.

The shortcut I use: Sit the person with the knowledge down with an AI. Have them talk it out. What lived in their head for 5 years becomes a process map in an afternoon. Reply "process" for the free tool we use to do this.

AI without the rungs below has nothing to follow. It guesses. It escalates everything. It gets the brand voice wrong. Most hotel AI projects fail. Not the tech. The missing process.

Rung 1. Tribal knowledge. One person can do it. Nobody else can. A 5-year receptionist knows which emails to answer first, how to reply to a wedding inquiry, which restaurant to book. None of it is written down. They leave, the knowledge leaves.