The 194 Group

The Daily put together a great piece on 'What the 2020 Campaign Sounds Like" and why the strategic use of SOUND is such an important factor in all facets of branding - even a Presidential Campaign. Listen here: lnkd.in/eRyiSJN

💰 "IT'S TOO EXPENSIVE!" 💰 👆 You might occasionally hear this phrase from clients and prospects. When you do, use it as an opportunity to remind them that: 1. When you buy quality, the price is eventually forgotten. 2. When you buy junk, the price will haunt you.

Your value does not decrease based on someone's inability to see your worth. Keep going. #MondayMotivation

Check out our very own @wristpect in #PreferredPublishing's 'The Invidiata Collection' magazine. theinvidiatacollection.com/lifestyle/shez…

#SonicLogos are nothing new, but they're definitely trending. Find out how to successfully give your brand a sound: asicentral.com/news/how-to/ap…

As the population ages, technology is helping battle loneliness among seniors. What would your story sound like? designweek.co.uk/issues/29-apri…

How powerful is Audio Branding? A great read from @Urbanatic_lili @lilianarodrigues.pr/https-medium-com-lilianarodrigues-pr-how-powerful-is-audio-branding-9b965cac5cf?sk=82d361622d890e0e200cc733e9c3425d" target="_blank" rel="nofollow noopener">medium.com/@lilianarodrig…

How do you craft a sonic identity for a brand that has innovation at its core? Check out the incredible work that @MassiveMusic did for @PhillipsPR massivemusic.com/en/work/detail…

Wondering why we talk about #AudioBranding so much? This article is a great introduction, but we're always happy to take the conversation further. Hit us up at info@the194group.com for more information on how we can help you build your audio brand! garyvaynerchuk.com/the-rise-of-au…

How do you make noise around a movie that's completely silent? Via @terryoinfluence cbc.ca/radio/underthe…

@Pandoramusic becomes the latest brand to reveal a Sonic Logo / Audio Identity. The Audio Branding landscape is changing, who do you think will be next? (@Spotify, @AppleMusic, we're looking at you..) adage.com/article/digita…

'Tips on How to Treat Talent at Events' Can we retweet this a million times? bizbash.com/nonprofit/arti…

Some really beautiful spaces popping up in Toronto this winter. Send us a DM if you need help planning an event at one of these venues ✔️ bizbash.com/10-new-toronto…

Pop-ups 4ever? It seems like that might be the trend.. bizbash.com/see-how-brands…

A great read on what will certainly be impacting the Canadian event and venue scene as well. How do you think it will impact us?

Who's headed to #SXSW this year? We're on the lookout for great audio activations 👀

How is your brand tapping into the future of audio? businessinsider.com/the-podcast-re…

We already have a few breakdancers on our roster, but maybe soon we'll have some #Olympic #Breakdancers? espn.com/olympics/story…

Did you watch #TheOscars last night? Event experts say B+, what did you think? bizbash.com/oscars-2019-re…

Dun nun…dun nun….Jaws showed music’s ability to convey terror, chilling viewers to their cores Why it's one of the best movie scores of all time → p4k.in/eJt8o49