APR

According to a live poll conducted during APR's presentation at ProcureCon today, the majority of procurement teams present at the event were able to access data related to creative fees AND production costs together... (1 of 2)

...The teams who could not access this data are currently working towards being able to do so - reinforcing our earlier prediction that content creation should now encompass Creative, Production, Media, Data, & Technology. (2 of 2)

According to APR's Global Trends Report, brands must "Challenge Everything" to produce relevant content in 2021 & Beyond prn.to/35nDHfN

Today, Jillian Gibbs and Erin Wilhoite are delivering a thorough presentation on "Content Creation at Scale and Cost Savings" including production models, metrics, scorecards, spend ratios, and cost savings/value on production at the @ANA's Financial Management Committee Meeting.

We're looking forward to presenting a virtual Production Masterclass (Optimize Your Content Creation and Maximize Your Agency Impact by Understanding the Production Process - Including Digital Production) on June 1st, 2-5 PM ET. Register here: hubs.ly/H0NS7qd0

We hope you'll join our next Virtual Town Square on Wednesday, May 26 (9a PT/12p ET/5p UK) to hear experts examine the operating models, team structures, tools, and suppliers needed for developing content at scale. Register today: hubs.ly/H0NvMCc0

APR is proud to support the new @weareadgreen Levy, designed to fund the AdGreen sustainability initiative in the UK to meet net-zero carbon emission targets by 2030 in line with the AA’s Ad Net Zero strategy: hubs.ly/H0MP9c90

@weareadgreen just released a new collection of valuable resources for UK advertisers to leverage as the industry shifts toward more sustainable production - including an upcoming production carbon footprint calculator. Read more, here: hubs.ly/H0MFyq60

We are proud to announce that APR's CEO, Jillian Gibbs, has been recognized as a Titan 100. The @Titan100CEO recognizes Colorado’s Top 100 CEO’s, and they've selected Jillian for her exceptional leadership, vision, and passion. #CEO #Leadership #Marketing

(BONUS TIP) Advertising is a powerful industry capable of influencing social discussions. How do you normalize sustainability through the content you produce? #earthday #restoreourearth #sustainability

(Tip 5 of 5) Some carbon emissions are unavoidable in content creation. What does your brand do to offset the impact of surplus carbon emissions? #earthday #restoreourearth #sustainability

(Tip 4 of 5) Is the last set design you worked on sitting in a warehouse or rotting in a landfill? Consider how the byproducts of content creation (like set designs, wardrobes, etc.) may be repurposed or recycled for further use. #earthday #restoreourearth #sustainability

(Tip 3 of 5) Do your external agency and production partners operate on renewable energy? If not, you have the power to encourage them to make the switch - and what better day to start this conversation than Earth Day? #gogreen #earthday #restoreourearth #sustainability

(Tip 2 of 5) Did you know that one of the most impactful changes you can make to reduce the carbon footprint of your content is also one of the easiest? #earthday #restoreourearth #sustainability

In honor of Earth Day (April 20th - 22nd), we are releasing 5 actionable tips you can take to reduce the carbon footprint of your content - starting with the carbon emissions that are frequently "baked-in" to the creative: #earthday #restoreourearth #sustainability

APR is taking a stand against AAPI hate, along with many of the top organizations in the US advertising industry. This is the letter ANA & AIMM released on this matter, featured in The New York Times and USA TODAY. We must all take a stand. #SeeAll #StopAAPIHate

We are excited to preview APR's 2021 Content Creation Trends & Predictions to our clients tomorrow. This year's takeaways are packed with valuable insights for marketers seeking to more efficiently produce content in this digital age. See you there!

Women’s History Month is far from over! You’re invited to listen to APR’s Founder & CEO, Jillian Gibbs, speak on a panel of successful women, discussing how to grow past 7-Figures. Tune in on March 22nd ( 1p PT / 2p MT / 4p ET ) through the link below: hubs.ly/H0JDsh10

Today is not just any other Wednesday — it’s Buy Women-Owned Day! Buy at least ONE product from a women-owned business on Wednesday, March 17. Share your purchase on social media using the hashtag #BuyWomenOwned Did you know that APR is Woman-Owned & Women-Led?

On this #IWD2021, we’re proud to celebrate the incredible women across the globe that #choosetochallenge every single day in production. APR is Women-Owned and Women-Led, with women comprising 60% of our workforce - we truly couldn’t exist without you! #internationalwomensday