The Brooks Group

To avoid selling at the lowest cost, it’s up to sellers to justify value and prove ROI. As a sales leader, you need to prepare your sellers to have detailed conversations about the value your products and services deliver. Learn how: hubs.li/Q049Gy510

Our research shows that a vast majority of sales teams have a sales process and follow it. Most sales teams adhere to a well-defined sales process, but the sales process may not drive the right behavior to win with customers. Download report for more: hubs.li/Q049pXZQ0

AI is here to stay. The Brooks Group is here to help. Visit our new AI Resources for Sales Leaders center: hubs.li/Q0499th80 We've put together a one-stop shop to help you make the most of AI: white papers, guides, blog posts, and webinars with new tools on the way.

Does your sales team follow a sales process? Most teams do. But many still struggle to hit targets and build lasting customer relationships. Join us to learn the difference between a seller-centric and customer-centric sales process. hubs.li/Q04903KW0

When tariffs push your costs higher and price increases become unavoidable, retaining customers requires a strategic approach that goes beyond simply announcing new rates. Find out how to navigate these challenging conversations: hubs.li/Q048RYGB0

Even the best salespeople lose touch with clients and prospects, especially if they haven't done business with them for a while. Dan Markin speaks to this topic in this issue of tED Magazine. Read more: hubs.li/Q047TCjb0

It’s clear that the selling environment remains challenging for many sales organizations. Organizations may be less focused on expanding their sales teams in 2026. They’re hoping to do more with the teams they already have. Download the report: hubs.li/Q047Tydr0"

Don't miss our live session tomorrow. We will explain the foundational role a well-defined sales process plays in elevating customer relationships and how you can embed it into your learning strategy to build trust and demonstrate value. hubs.li/Q047Tyw80

Join us on April 9 for a live session. We'll challenge the assumption that activity equals effectiveness and make the case for consultative selling as the foundation of any high-performing sales process. hubs.li/Q047TMVG0

We surveyed 270 B2B sales leaders across multiple industries to identify trends in B2B seller capabilities and sales leader priorities for 2026. Download our new report to find out more: hubs.li/Q0475gvh0

Is your sales process holding you back? Most teams follow one—yet still miss targets and struggle with customer loyalty. The key is which behaviors your process reinforces. Join us April 9 to learn more. hubs.li/Q047wk_f0

Top-performing sales leaders excel at sales pipeline strategies, yet many still confuse sales pipeline with sales funnel. Discover how to manage a healthy sales pipeline, fill it consistently, and forecast with confidence instead of guesswork. hubs.li/Q046Zyl10

Join us at our @TrainingIndustr Leader Talk: Building Consultative Selling Into Your Sales Process. Enhance the buyer experience and build stronger customer relationships. Register today: hubs.li/Q046fcBh0

We are proud of the work with the North Carolina Air National Guard. As a NC-based company, it's meaningful to support the recruiting and retention team in our community. More on the team's performance assessment and team development session last month: hubs.li/Q046fmyk0

In Atlanta today, we hosted our Sales Leader Roundtable to explore a question sales teams all wrestle with: How do we keep teams sharp and effective when AI is reshaping everything about how we sell? We are grateful for the energy and wisdom of all the sales leaders who came!

Sales process adherence isn’t enough to drive results. Your process needs to encourage consultative selling to uncover customer needs and build trust. Join us at our Training Industry Leader Talk: Building Consultative Selling Into Your Sales Process. hubs.li/Q045WK-S0

Exceptional manufacturing salespeople have the right blend of technical skills, product knowledge, customer-centric focus, and cultural fit. This blog post dives into the 8 fundamental skills and qualities to look for in an industrial sales candidate. hubs.li/Q045WlM_0

AI is a powerful accelerator for sales teams, but it works best when sellers have strong foundational selling skills. We shared these takeaways and more at our recent webinar. If you missed the webinar, you can watch the recording here: hubs.li/Q045xTxy0

New research from The Brooks Group! We surveyed hundreds of sales leaders about their priorities and plans. Our takeaway: AI is a powerful accelerator for sales teams, but it works best when sellers have strong foundational selling skills. Get your copy: hubs.li/Q0458tyY0

Join us tomorrow for this ATD webinar presenting new research from The Brooks Group’s Sales Performance Research Center. Register to learn five trends for developing high-performing teams in the age of AI. hubs.li/Q0458rMV0