CIM - The Chartered Institute of Marketing

Marketers' focus on outstanding strategies for survival will soon make way to an emphasis on ROI, that's where account-based marketing comes to the fore

CIM membership gives you more: members can now enjoy 15% off CIM training courses. Remember to be logged into your MyCIM account at the time of booking. cim.co.uk

To succeed, marketing tactics must be underpinned – but not handcuffed – by metrics.

How could you benefit from a mentor? If you're already a graded CIM member, head to MyCIM to register and find a mentor. Not a member yet?

New member benefit announcement coming soon…

From brainstorming with colleagues to creating the artwork that drives our visual communications, designers play an important part in the marketing function.

Last week The Pitch final was held virtually for the first time. This nationwide competition is designed to recognise and reward the marketing talent of the future.

Ex-Wagamama CMO shares his thoughts on redundancy, rethinking pitches, and social media success cim.co.uk/exchange/edito…

Our CIM members can access an exclusive 20% off Dell laptops, desktops and accessories, find out more here cim.co.uk

Want to understand the key elements of building an effective digital marketing campaign? Last chance to register for our upcoming course