Callum Smith

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Callum Smith

Callum Smith

@TheCallumSmith

Geek. Bit weird. Strategist. TikTok. Marketing. All views totally wrong and absolutely my own.

London, England Katılım Mart 2009
977 Takip Edilen199 Takipçiler
Callum Smith
Callum Smith@TheCallumSmith·
Or a TV show only realises it’s full potential if you’ve read the books first
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Callum Smith
Callum Smith@TheCallumSmith·
For example; where a film only makes sense if you’d actually played the game
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Callum Smith
Callum Smith@TheCallumSmith·
What are examples of commingling channels in media? For example, person “A” has to have consumed “X” to access “Y”?
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Callum Smith
Callum Smith@TheCallumSmith·
Sounds worryingly familiar… (The Changing World Order by Ray Dalio)
Callum Smith tweet media
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Callum Smith
Callum Smith@TheCallumSmith·
“No [art] that anybody can ever do has the violence that life itself has got. I can only think that they don’t think about life.” - Francis Bacon.
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Callum Smith
Callum Smith@TheCallumSmith·
@faris What your telling me: have this free, smart product What you showing me: it will suck in everything and only spit out radiation
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faris
faris@faris·
Interesting marketing strategy
faris tweet media
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Callum Smith
Callum Smith@TheCallumSmith·
E-books for reading, physical books for the impression that you read (and demurely decorating bookshelves).
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Human Hatstand
Human Hatstand@johnnieego·
My son has just furiously yelled “I hope both sides of your pillow are warm at me”.
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Callum Smith retweetledi
richard shotton
richard shotton@rshotton·
"Give me the freedom of a tight brief" David Ogilvy In Beautiful Constraint by @eatbigfish
richard shotton tweet media
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Callum Smith
Callum Smith@TheCallumSmith·
I challenge you to find a more ridiculous product sold by a luxury brand
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Callum Smith
Callum Smith@TheCallumSmith·
I don’t know what I’ve done to deserve such targeting.
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Callum Smith
Callum Smith@TheCallumSmith·
Tonight’s full moon is officially called a ‘beaver moon’, the moment whence beavers shelter in their dams. To fellow beavers, enjoy a weekend of sheltering, furiously damn, and beaver away (however you may interpret that). Bloody gnawty.
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Callum Smith
Callum Smith@TheCallumSmith·
I get nostalgia is a powerful motivating force, but we might give young men a little more credit than missing stinky bedrooms and late night Fortnite.
Callum Smith tweet media
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Callum Smith
Callum Smith@TheCallumSmith·
If we renamed B2B to B2P (business-to-professionals), some companies might realise they still need to market to actual people.
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Callum Smith
Callum Smith@TheCallumSmith·
I’m tired of seeing the left dismissing half of a population as fools. Sure, it wasn’t the result I’d have picked, but the high-and-mighty condescension and contempt in their commentary is precisely why so many voted knowingly for Trump.
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Callum Smith
Callum Smith@TheCallumSmith·
Selfless act of the day ✅
Callum Smith tweet media
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Callum Smith
Callum Smith@TheCallumSmith·
If I had to torture someone for information, I’d sticky open their eyes and force them to watch hours of digital performance ads.
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Callum Smith
Callum Smith@TheCallumSmith·
Is the value of word-of-mouth dependant on the scarcity of the recommendations? And is the propagation of authentic-seeming reviews, particularly on social, diminishing it?
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Callum Smith retweetledi
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🇵🇸@ibnsiddiqui·
Sad news today. After 5 years of medical training, one of my mates has been struck off due to a minor discretion. He slept with one of his patients and can no longer do the job he loves. What a waste of time and money. Genuinely a great guy and a brilliant vet
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