DIRK
721 posts


In 1985, Nike held a 24-hour shoe design contest.
Nike was struggling. Their stock dropped 50%. They had to lay off people. Adidas, Converse, & Reebok were all selling more shoes.
So in a panicked attempt to find creative talent, Nike held a shoe design contest.
The winner was
A corporate architect named Tinker Hatfield.
"Two days after the competition," he said, "I wasn't even asked—I was told that I was now a footwear designer for Nike."
As he got to work on his first official shoe design, he thought about a building he had studied in architecture school: The Centre Pompidou in Paris.
The Centre Pompidou is an inside-out building, meaning that the structural, mechanical, and circulation systems are all exposed.
“That building,” Tinker said, “was describing what it was to the people of Paris. And I thought, ‘Well why not do that with a shoe? Let’s cut a hole in the side and show what’s in the shoe.’”
So Tinker designed an inside-out shoe:
The Air Max 1.
The Air Max 1 was a massive success, and it steered Nike's design direction from then on.
"To this day," Tinker says, "Phil Knight says I saved Nike."
Takeaway 1:
Had he not studied that building in Paris, Tinker says, he couldn’t have created the Air Max.
Creativity, he says, is a function of the “library in your head."
“When you sit down to create something...what you create is a culmination of everything you’ve seen and done previous to that point.”
Takeaway 2:
Tinker Hatfield went to architecture school and then he was a corporate architect for 4.5 years. Then, literally overnight, he became one of the best shoe designers in the world.
This makes me think of a counter-intuitive discovery made by psychologist Charles Spearman in 1904.
Before Spearman, the natural assumption was that the more you specialize in one thing, the worse you’ll be at other things.
Instead, Spearman discovered "the positive manifold" phenomenon.
He found that different abilities tend to be positively correlated. That the expertise gained through specialization is transferrable. That the cognitive and creative abilities cultivated as an architect could positively correlate with being a shoe designer.
- - -
"Creativity is a function of the previous work you put in." — Robert Greene
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🚨 Discussions are underway about a potential buyout of #HotPockets amidst rumors of its insolvency. The current macroeconomic environment is challenging for many businesses.
Rest assured, all options are on the table to ensure its sustainability. Stay tuned for updates. #PrivateEquity @regularNFTnews



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GM
"We recycle our customers' used pens. And by 'recycle' I mean that we repackage and sell them to the next sucker."
Leslie Sundance,
Bit™
regular.world/company/39
#RegularsNFT #RegularGM

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Feeling good!!! After like 6 weeks it feels like this respiratory infection I've had is finally beginning to subside.. I wanted to mention @Regulars_NFT. LOTS of recent action! A nft collection held by many of the biggest collectors AND artists in the space. Floor = Lava soon!
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GM famalam. I am pleased as peach pie to have my autobobo "What Was I Thinking?" selected as this week's Regommendation Sunday pick. All I can say is I promise if you hit it you won't quit it. 😘🍑🤪

Regulars@regulars_
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Missed the meme mint today from @punk6529 so instead of complaining I did what any good degen would do and used that money to buy into a different project I've had my eye on for awhile, The @Regulars_NFT
Welcome home fren!

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1/ Regular Meme Card #1 is from @alienkevin1021
"1021Seizing"
Airdrops are done, edition size is 250, mint price 0.01021ETH and card is CC0.
Allowlist is for all @Regulars_NFT HOLDers & all Hal_Fin "Running Bitcoin" HOLDers.

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