Entertainment Software Association

Our 2026 ESA Essential Facts report is LIVE! 🎮 212.3M Americans play video games—older players are rising, most parents who play do so with their kids, and much more. Read the full report & latest industry insights: theesa.com/facts #ESAEssentialFacts

Fashion is getting a pixel-perfect makeover 👾✨ Today’s outfits aren’t stitched, they’re streamed. From in-game skins to full digital wardrobes, video games are driving a booming new fashion frontier where style is built from pixels, not fabric. More: foxnews.com/video/63997185…

All screen time isn't created equal, and with summer break underway, parents should consider the right family plan for their kids' screen time. The @FTC shares helpful tips to make this easier, from parental controls to @ESRBRatings and more. More: consumer.ftc.gov/consumer-alert…

Last night at the 2026 ESA Capitol HillShow case, we proudly presented the Interactive Entertainment Impact Awards to @RepBice, @RepMcGovern, and @icivics. Their leadership helps advance the positive impact of video games on society. Huge congrats to this year's recipients! 🎮🏆

Not everyone plays the same way, and that's the point. The Accessible Games Initiative helps players discover accessibility features before they ever pick up a controller, so everyone can play on their terms. More: accessiblegames.com

Last week, ESA proudly hosted the @no_greater_sacrifice Foundation's Freedom Reception, honoring this year's recipient, General Dan Caine, Chairman of the Joint Chiefs of Staff. Guests connected, played, and celebrated with video game stations throughout the space.

80% of Americans play video games on mobile — the most popular platform across every age group. From mobile to console, there's no single way to play. See the full breakdown: theesa.com/resources/esse… #ESAEssentialFacts

.@PlayOverwatch is entering a new era of storytelling. Narrative Lead Miranda Moyer explains how @Blizzard_Ent is connecting hero releases, cinematics, comics, and in-game experiences through The Reign of Talon—Overwatch's first year-long narrative arc. Read: theesa.com/behind-the-sce…

The numbers are clear: Americans believe in the positive benefits of playing video games. 78% of Americans say video games relieve stress. 76% say they build problem-solving skills. See the full findings: theesa.com/resources/esse… #ESAEssentialFacts

What makes a story feel like @PlayOverwatch? Narrative Lead Miranda Moyer discusses balancing tone, character authenticity, and world-building—from lighthearted experiments like Loverwatch to the high-stakes conflict of The Reign of Talon. Read: theesa.com/behind-the-sce…

Video games continue to bring Americans together. ESA's 2026 Essential Facts report found that 212.3 million Americans play video games each week, representing 67% of the U.S. population. Read more: g-mnews.com/en/u-s-two-thi…

We're back at it! ⚾️ The ESA team made it out to @Nationals Park again this year to cheer on the Nats. Always a great time! 🙌 #ESATeam #GoNats #LiveFromThePark

For millions of families, video games are quality time. 75% of parents play weekly — most alongside their kids. Explore the numbers: theesa.com/resources/esse… #ESAEssentialFacts

NEW BEHIND THE SCENES 🎙️ Miranda Moyer, Narrative Lead on @PlayOverwatch, breaks down The Reign of Talon—Overwatch’s first connected, year-long story arc—and how the team is shaping live storytelling across heroes, cinematics, and in-game updates. Read: theesa.com/behind-the-sce…

ESA member @Microsoft @XBOX is continuing to support accessible play through the rollout of Accessible Games Initiative tags across Xbox digital experiences, making it easier for players to discover titles with features that fit their needs. More: xbox.com/en-US/communit…

Gameplay has no age limit, no gender, no single type of player. 212.3M Americans pick up a controller every week. See who's playing: theesa.com/resources/esse… #ESAEssentialFacts #EveryonePlays

ESA sent a letter to the Senate Judiciary Committee calling for leadership to revise the NO FAKES Act. The bill fails to distinguish harmful deepfakes from the legitimate digital replicas found in games and threatens to devastate the U.S. games industry. theesa.com/esa-sends-lett…

Gameplay should be for everyone. The Accessible Games Initiative is making that real—helping players discover & understand accessibility features before they even hit play. When players can make informed choices upfront, the game changes for all. More: accessiblegames.com

Video games have come a long way in 55 years. ESA's Aubrey Quinn joined ThinkLA to preview our 2026 ESA Essential Facts report and share insights on who plays, why we play, and how we play games today. Full report June 3.

Last week, ESA sponsored the Fresh Voices Panel at the 2026 @GamesBeat Summit! 🎮✨ Moderated by the @ESA_Foundation, emerging creators explored who gets to define the future of games—and how they're already doing it. The future is in great hands.