Entertainment Software Association

We’re bringing changemakers and visionaries from across industries together to harness the power of interactive entertainment technology. Follow @iiconofficial to learn more.

We were delighted to welcome ESA member @NintendoAmerica President & COO Devon Pritchard ESA HQ! We discussed priorities and toured our DC office with the ESA team. It's always great connecting with member companies to support the future of the video game industry.

Video games are one of the country's top entertainment choices — across every age, background, and walk of life. ESA's Stan Pierre-Louis sat down with @Marc_Saltzman and @USATODAY @IICONOfficial on who's playing and what it means for the industry. More: usatoday.com/story/tech/col…

Players are powerful partners for change. A new @FastCompany article explores how player communities mobilize, collaborate, and drive meaningful impact through gameplay. Read more: fastcompany.com/91526056/3-rea…

ESA President & CEO Stanley Pierre-Louisis is one of Washington DC’s 500 Most Influential People Shaping Policy for 2026 according to @Washingtonian 🎉 Read more: washingtonian.com/2026/05/05/was…

ICYMI: @IICONOfficial brought the industry together to explore interactive entertainment’s future—trust & safety, AI creativity, global IP, audience shifts, cross-media worlds, immersive tech, and real-world impact. Faster, more connected, and shaping culture in real time.

Day 2 of iicon featured another lineup of incredible conversations, including a look behind the halfpipe with Tony Hawk on his legendary franchise. We continued to dive deep into how interactive entertainment is redefining business and culture. Yesterday's sessions reinforced our core takeaway: participatory experiences, evolving fandoms, and connected communities are the strategic layers driving the future of business. See some highlights in our Day 2 recap!

Day 1 of iicon is in the books. The main stage set the tone with conversations exploring how interactive entertainment is shaping business, culture, and technology. From platform strategy and evolving engagement models to the expansion of fandom and community, leaders across games, tech, media, and beyond shared what it takes to build in a more connected, participatory world. Across publishing, streaming, and more, the takeaway was clear: interactive is no longer a category, it’s the strategic layer shaping what comes next. Stay tuned for highlights from day 2!

Day 1 of iicon is in the books. The main stage set the tone with conversations exploring how interactive entertainment is shaping business, culture, and technology. From platform strategy and evolving engagement models to the expansion of fandom and community, leaders across games, tech, media, and beyond shared what it takes to build in a more connected, participatory world. Across publishing, streaming, and more, the takeaway was clear: interactive is no longer a category, it’s the strategic layer shaping what comes next. Stay tuned for highlights from day 2!

What better way to say thank you than with… matcha 🍵 At ESA HQ, our team came together for a “Thank You Very Matcha” moment—celebrating the people behind the work. A simple gesture for a great team.

Accessibility is essential to the future of gameplay. Through the Accessible Games Initiative, industry leaders are helping players better understand accessibility features before they press play and make more informed choices. Learn more: accessiblegames.com

We had an absolute blast celebrating #BringYourKidToWorkDay at ESA HQ! ESA staff and their kids filled the office with smiles, laughter, and gameplay adventures. It was a day of fun, discovery, and the power of video games to bring families closer 👨‍👩‍👧🎮

Day 2 of @IICONOfficial continued the conversation on what’s next for interactive entertainment—from CEO-led discussions on the future of the industry to skateboarding legend Tony Hawk on bringing an iconic franchise to a new generation. Stay tuned for more highlights 📷

Day 1 of @IICONOfficial brought the Main Stage to life with conversations shaping the future of interactive entertainment ✨ From engagement and platform strategy to fandom and interactive play, leaders explored how the industry is becoming more connected and community-driven.

Day 1 of @IICONOfficial set the tone for something truly special 🎮 ESA President and CEO Stanley Pierre-Louis opened the inaugural event on the main stage, marking the beginning of a new convening for leaders across industries. A look at the opening moments📹⬇️

Happy #WorldIPDay! From epic storylines to bold design, video games thrive on creativity. Today we celebrate the power of #IP to protect the innovation, artistry, and hard work that make games unforgettable.

Behind every video game is a diverse network of professionals across creative, technical, and business fields, reflecting the wide-reaching impact of the video game industry across the United States. #VideoGames #VideoGameEconomy

Young people are building skills and confidence through game development. In 2025, young creators built 20,000+ games via @UNICEF Game Changers Coalition. As a member of the Global Video Game Coalition, ESA is proud to support STEAM access. More: unicef.org/innovation/sto…

Last week, ESA President & CEO Stan Pierre-Louis joined industry leaders, policymakers, and safety experts at @Axios Live’s Expert Voices roundtable, presented by ESA member @ROBLOX, exploring how AI strengthens real-time safety and embeds protection into platform design. 🔗: axios.com/2026/04/20/axi…

ESA President & CEO Stanley Pierre-Louis sat down w/ @GamesBeat to discuss ESA’s inaugural @IICONOfficial event in Las Vegas, April 27–29. The event highlights how interactive entertainment drives growth, innovation, and cross-industry collaboration. 🔗: gamesbeat.com/esas-iicon-eve…