The Fix Media

📢 We’ve launched the Crisis Leadership Simulation website! For years, we’ve developed a hands-on leadership tool for media teams, used in training, workshops, and international programs to turn theory into real decision-making under pressure. Now, it has a dedicated site with an overview of its impact. If you run a media programme, hackathon, or team training, check it out here 👉 simulation.thefix.media

Independent exiled media are highly innovative, yet face a significant gap between propaganda budgets and media funding. We summarise insights from a report on exiled independent media worldwide, published by JX Fund with The Fix Research and Advisory. thefix.media/2026/05/15/how…

As AI chatbots increasingly influence content engagement, publishers must adapt their strategies to enhance AI visibility. In this exclusive article for our paid members, @RomainChvt outlines 8 practical steps, drawn from a recent report, to help with this thefix.media/2026/05/11/fro…

Listen to the full interview on YouTube, or wherever you get your podcasts: ▶️ Youtube 👉 youtube.com/watch?v=PnzarT… 🎵 Spotify 👉 open.spotify.com/episode/5k5hcs… 🍏 Apple 👉 podcasts.apple.com/us/podcast/lea… OR other platforms 👉 pod.link/1834171300/epi…

They discuss the interests of @CasorisUrednik's young audience, what adult media outlets can learn from their reporting and audience engagement, and how to cultivate a generation of news media readers from a young age.

In the latest episode of our FixEd podcast, our journalist @VeroSnoj speaks with @smerljak, the editor-in-chief of Časoris, a Slovenian newspaper targeting primary school children, launched over a decade ago. youtube.com/watch?v=PnzarT…

New – @DennikN has a sophisticated newsletter strategy that combines the use of newsletters for both subscriber acquisition and retention. @DavidTvrdon did a deep dive on how Denník N’s newsletter operation works and what other publishers can learn from it thefix.media/2026/05/13/ins…

Note: This episode is part of the MOST (Media Organisations for Stronger Transnational Journalism) project, a European Commission initiative where The Fix works as a mentor and consultant on product, audience, and business development for partner newsrooms.

If your audience doesn't see the value, the business model doesn't matter. In the third episode of our educational series, Alina from The Fix Research & Advisory explains how to apply "product-led growth" to newsrooms. Watch the full breakdown here 👇 youtube.com/watch?v=vWc11y…

Hungary’s media scene will change now that Viktor Orbán is gone, with more press freedom and media-friendly politicians. Questions remain, such as whether independent media will lose audience support and how journalists will adapt to a new landscape. thefix.media/2026/05/07/hun…

As AI chatbots play a major role in content consumption, how can publishers optimise their coverage for greater AI discoverability? For this article, available to our paid members, @RomainChvt gathered eight actionable steps from a recent report. thefix.media/2026/05/11/fro…

In the search for new revenue streams, UK multimedia company Tindle Group is looking to the skies. The publisher, which owns local newspapers and radio stations, has launched an innovative project using AI-driven weather reports to attract new advertisers. ◾️ Since summer 2025, AI-generated weather reports have been published at 5 a.m. daily on all of Tindle's local websites. This content is automatically posted as the first story of the day and shared across social media, ensuring maximum visibility. ◾️ "The project evolved from discussions with our web development partner... and our own research into content of interest to our local website readers," explains Neil Webster, Commercial Digital Officer at Tindle. ◾️ The reports are compiled from high-quality sources, geolocated by postcode, and written in a conversational and accessible style. This provides a valuable, hyper-local service that traditional TV or radio forecasts can't match. ◾️ The core of the project is a new business model. Tindle offers sponsorship packages that bundle digital, print, and sponsorship advertising around these daily reports. "We hope that by sponsoring our weather service local advertisers will get a positive association from being the providers of the weather report," Webster notes. ◾️ The initial results are highly encouraging. "So far take-up has been very positive," says Webster, citing a wide variety of local businesses—from garden centres to funeral directors—that have signed on. The data shows growing audiences and increasing advertiser engagement with the sponsorship. ◾️ This initiative is a powerful example of how publishers can use AI to augment their editorial work, creating new, monetisable content that serves the community without straining journalistic resources. Tindle is already exploring other ways to use AI to create compelling, high-quality services. ❓ This raises an interesting question for the industry: What other daily, data-driven content could be automated to create value for both readers and advertisers? 📍 For a deeper dive into Tindle's strategy, read the full article on our website 👉 thefix.media/2025/10/13/mon…

For years, Viktor Orbán tried to silence Hungary's critical media. In the end, independent journalism outlasted him. thefix.media/2026/05/06/fiv…

This episode covers how to blend analytics with qualitative feedback to turn casual visitors into loyal supporters. Note: This episode is part of the MOST (Media Organisations for Stronger Transnational Journalism) project, a European Commission initiative where The Fix works as a mentor and consultant on product, audience, and business development for partner newsrooms.

Traffic feels good, but retention pays the bills. In our latest educational video, Alina from The Fix Research & Advisory argues that "more reach" isn't a strategy—it's a distraction from the real task: figuring out why people actually show up. Watch 👉 youtube.com/watch?v=Y0AvEX…

Will independent media see less audience support? How will political journalists, used to a “game of chase,” adapt? @alepiloale spoke with Hungarian journalists and media leaders Márton Kárpáti and Szilvi Németh to explore.

Hungary’s media landscape will obviously change now that Viktor Orbán is out of power. Some of the changes are fairly obvious – more press freedom, more media-friendly politicians. Some questions are more complex. thefix.media/2026/05/07/hun…

To survive the next wave of the AI transition, attendees at the 2026 @journalismfest in Perugia learned how newsrooms will have to work with, and for, AI agents. Here’s @cschwaigermt's look at the most interesting insights. thefix.media/2026/05/05/wha…

With Hungary officially getting a new PM this week, we’ve looked at how the independent press helped investigate and bring down Viktor Orbán’s grip on power. @alepiloale recaps the biggest stories from @444hu, @Telexhu, Direkt36, @hvg_hu, and @partizan_bp. thefix.media/2026/05/06/fiv…

New from The Fix: What’s next for AI reshaping journalism? @cschwaigermt summarised the conversations about AI at @Journalismfest in Perugia – the impact of agents, the journalist’s new role, and how publishers should collaborate. thefix.media/2026/05/05/wha…