Jason Suttie

Had an idea. Made a trailer. Half tongue-in-cheek. Half deadly serious. 100% me.

So here’s a shout out to anyone building anything. It’s hard.

What actually matters next? What am I overthinking? What needs more stubbornness and what needs letting go?

Building things is hard. Building from scratch is hard. Building a new discipline is particularly hard.

@bazsaas I'd offer to test it but I don't get any impressions.

Does changing your x handle bad affect impressions?

If BrandOps is about running the brand system with precision, then semiotics is how you see what that system is really saying. Read on: charliexray.com/brand-building…

BrandOps: The Discipline Behind Brands That Don’t Drift open.substack.com/pub/brandops/p…

AI Won’t Kill Your Brand. Drift Will. And if you’re not careful, you’ll end up with a Frankenbrand. BrandOps is how you stop it happening.

Been thinking a lot about how brand drift quietly screws with growth. Messaging gets fuzzy, touchpoints don’t line up, and suddenly your CAC’s doing laps. Wrote something about it — and why I’ve ended up circling this idea of BrandOps: charliexray.com/brandops/when-…

"As a founder who’s experienced both success and setbacks, it's a privilege to share what I've learnt with those just starting out. I’ve done this stuff, and I know stuff." Sup, sums it up really. linkedin.com/pulse/ideas-st…

What does your business look like from the outside? Not to you — to your buyers, partners, and future hires. My Brand Signal Scan™ reviews how your company actually shows up across 50+ touchpoints. The good, the leaky, and what to fix first. Want one? DM me.

@BeardOnTheBlock I had a conversation about this with someone on the weekend. What do you drink instead that isn't sugary or boring? I love wine because of its character, but don't like drinking more than a glass because of the effects. What's a decent substitute?

A great decision, I feel great

Been mostly talking to a screen for the last few years #remotelife Lately I've been meeting humans IRL - Cyber, tech, creatives, gov — all bouncing ideas. Turns out: progress loves a bit of cross-pollination. Go have a proper human conversations outside your bubble.

@mstafford Amazing light. Early morning or evening?

No complaints about the running routes or weather this week 🌤️

For anyone generating a lot of content in Adobe Express — how are you managing Projects, Folders, File Naming etc.?

Some businesses see branding as a ‘soft’ activity. In reality, Brand Equity drives customer retention, pricing power, and long-term value. Are you investing in it like you would in sales or operations?

@BeardOnTheBlock I'm sorry to hear that. 😂

@ThePylot Nah, a road bike 🚴‍♂️

GM fam, I'm selling my Santa Cruz MTB - grab yourself a bargain! Link 👇 ebay.fr/itm/3167857865…

@Safaryclub @samfriedman6_ @AlexShefrin @offchain Good to see solid brand management theory and strategy working its way into crypto. Correct architecture is such an important piece of the brand puzzle.

“We shifted from a house of brands to a branded house. Everything is now a feature of Arbitrum” says @samfriedman6_, Head of Marketing at Offchain Labs In crypto, fragmented messaging often confuses and drives users away As a house of brands, every product Arbitrum developed had its own landing page, socials, and funnels But these were really just features of a single ecosystem To address this, Arbitrum moved to a branded house approach with a clear message: "Arbitrum is a suite of development tools to bring everyone onchain and empower onchain businesses" At the Safary Summit, Sam emphasizes that clear and consistent storytelling is essential for sustainable growth A "house of brands" divides attention across multiple products, weakening your overall impact But a "branded house" positions each product clearly as part of one unified narrative This approach simplifies choices for users, making sure they quickly understand exactly who you are and the value you provide Sam also stresses the need to trust your human intuition: “You must deeply understand users as people. Without a genuine human connection, nobody will adopt your product” Growth in web3 isn't about flashy marketing, it’s about authentically connecting with your audience When you pair intuitive messaging with human-centric design, you move beyond fleeting growth hacks You create something that users actively choose and remain loyal to long-term This is how you build resilient ecosystems that stand the test of time

@anaonchain @Flight3official I thought I clocked you in the background of someone's video.

Terrific time over at @Flight3official birthday event! London crypto scene is propped up on the arms of these guys and gals