The Road Safety Trust

Following the recent launch of the UK Government’s new Road Safety Strategy, former senior police officer Ruth Purdie, CEO of the Road Safety Trust, spoke to Policing Insight’s Sarah Gibbons about the need for more support for policing’s role in preventing and detecting crime on the roads, alongside “system-wide” change, better sharing of best practice and greater use of technology, if the strategy is to be implemented effectively. [SUBSCRIBER ARTICLE] policinginsight.com/feature/interv… @TheRSTrust

How can showrooms help drivers understand Intelligent Speed Assistance? Our @TheRSTrust funded study suggests salespeople can offer valuable practical insight into making the technology clear and memorable. authors.elsevier.com/c/1n0SV4tTwD4A… @VladislavGrozev @HarrietMBaird

Our research highlighted @TheRSTrust's impact as being rooted in its ability to fund practical #research and interventions that are adopted and rolled out at scale. #RoadSafety 👇 roadsafetytrust.org.uk/news/the-road-…

Intelligent Speed Assistance can help drivers stay within the limit — but only if people use it. New blog for @Brakecharity on what UK drivers think, based on our @TheRSTrust funded work. brake.org.uk/how-we-help/ra…

#TalkAboutRoadDeath - 86% people say that road safety is an important issue. The poll commissioned by @TheRSTrust and conducted by @Moreincommon_ explores public attitudes towards key road safety measures, ahead of the Government’s forthcoming National Road Safety Strategy. ➗ Paul Steinberg at @TheRSTrust suggests that this "demonstrates that the British public are ready for stronger action to make our roads safer." @Moreincommon_ found: ➗ 86% say road safety is an important issue ➗ 82% support mandatory eyesight tests for drivers over 70 ➗ 72% support the introduction of a phased licensing system for new drivers ➗ 71% back lowering the drink-drive limit ➗ 68% back tougher car safety standards ➗ 64% back a ‘Vision Zero’ target ➗ 48% think too little is being done to protect young drivers, rising to 58% among parents with children over the age of 16 Have a look ⬇️ roadsafetytrust.org.uk/news/british-p… @Heidi_Labour @transportgovuk @DHSCgovuk @LilianGreenwood @simonlightwood @wesstreeting @ShabanaMahmood @BBCBreakfast @BBCNews @SkyNews @itvnews @Channel4News #StopRoadDeath #TalkAboutRoadDeath #ProtectYoungDrivers

⭐ We're working on a project! ⭐ with @TheRSTrust 🚗🚘💨 #RoadSafety and #Neurodivergent Children 🚗🚘💨 Two thirds said their differences affected their safety. 50% had been in a collision or near miss and some avoided journeys because of #anxiety. roadsafetyfoundation.org/road-safety-an…

This week has seen the National Road Safety Conference hosted by @Road_Safety_GB take place in Bedfordshire. Our Chief Operating Officer Jonathan Robertson delivered a presentation outlining our work and the work of @TheRSTrust more broadly on how grant funding is contributing to managing speed and reducing risk on our roads. 📸 via @TheRSTrust

Paul Steinberg exclusively announces the results of a new survey commissioned by @TheRSTrust that overwhelmingly illustrate that the public are fully behind increasing road safety. More info can be found here roadsafetytrust.org.uk/news/british-p…

We're thrilled to have won the Communications Award at the 2025 @Tyresafe UK Awards for our Responsible Driving and the Fatal Five campaign! Thanks to our partners – @PoliceServiceNI , @U105radio , and @TheRSTrust – for help reaching over 2 million people with safety messages.

The next speaker at #UKROEdNPCCconf to introduce you to is Paul Steinberg - Director of Communications and Engagement at @TheRSTrust

New BCfm toolkit helps community radio deliver road safety campaigns 🚗 📻 In partnership with @TheRSTrust @community_media radiotoday.co.uk/2025/08/new-bc… @RadioToday

Active Travel England has set out best practices for implementing School Streets – to help councils and schools roll out schemes that encourage walking and cycling and reduce air pollution at school gates #ActiveTravel @activetraveleng @TheRSTrust edexec.co.uk/news-active-tr…

Delighted to get a grant from @TheRSTrust to work with @agilysis_uk to explore 'vehicle safety inequalities in the GB'. The aim is to 'understand the links between vehicle safety features and deprivation' using a variety of data. roadsafetytrust.org.uk/news/the-road-… @elizabethcbox

We are working with @sabpNHS to test a new tool to help people living with dementia, their loved ones and caregivers begin discussing when is safest to stop driving. Funded by @TheRSTrust, the research aims to improve road safety and support families. ow.ly/fv5M50VxBA0

Did you know we produce children's books to help families cope with bereavement following a road crash? Funding from @TheRSTrust has enabled us to keep printing these books for the rest of this year. Read more about it here: brake.org.uk/how-we-help/ra…

Boosting Bikeability with virtual learning 🎮🔧 Thanks to @TheRSTrust we’ve created virtual games to reinforce cycle skills beyond Bikeability. With these challenges, children can stay road-ready after their training, and score their school some points! See the games in action 👇

Could a world-first data project reduce road crash deaths? @UHSFT and @NewsfromTRL are partnering on Data Sustains Life with new funding from @TheRSTrust and @transportgovuk. Learn more on @BBCSouthNews filmed with @dsairambulance 🚁📺 research.uhs.nhs.uk/news/world-fir…

Season's greetings and our best wishes for a safe 2025 from everyone at The Road Safety Trust 🎄

The Road Safety Trust has published a bumper festive edition of its quarterly newsletter, Talk of the Trust. The edition includes: 🔹 Reflections on an exciting year 🔹 News on recent award success 🔹 Project showcase 🔹 & much more Read it here: roadsafetytrust.org.uk/subscribe

The UKROEd Advent Calendar Day 19 Road Safety is not just for Christmas. #RoadSafety #Christmas