The Right Street digital

Are your EU communications on the right street? Let us help you get there. TheRightStreet.digital

We have more facts than ever, but less understanding of what they mean. In Brussels, we skim, summarise, circulate at speed. And that’s exactly where Shane Parrish reminds us to slow down: look at the source, the incentives, and the evidence. If you’re not filtering, you’re just forwarding. 🔗 fs.blog/evaluating-inf…

Google AI killed web traffic: Goran Karanovic explained how to be the answer during our digital learning session.

It’s not all unicorns and disco balls for Anna Meusburger. But nerves of steel and a dash of nu metal help deliver results. As for her dream lunch guest… if only we could rewind to 2016.

Monitoring & analytics are about more than data points. Lorenzo Marchese helped connect the dots in our digital learning session.

We've spent 2,000 years believing that if you can't explain something explicitly, you don't really understand it. Yet your best insights often come from somewhere you can't fully articulate. What if that's not a bug, but how expertise actually works? 🔗 bit.ly/4spVuvl

Lorenzo’s got big plans, fuelled by double espressos. He lets us in on the best part of his job, and how he gets it done. As for his dream lunch guest… want to take a guess?

What are AEO & GEO? Goran Karanovic broke it down during our digital learning session.

Sharp insights served with a warm smile. @Anna_Meusburger pairs strategic thinking with a finely tuned political sensibility. She shines under pressure and can pull together a knock-out campaign. Above all, she’s the glue that holds our team together.

There’s no lobby as powerful as love. Even when you’re married to your job, a little affection goes a long way. So be our Valentine today!

We may have mastered the art of critical thinking, but we’ve forgotten sympathetic listening.  Our knowledge is a powerful asset, yet it can also limit our perspective.  Everyone has a vantage point worth learning from. 🔗 youtube.com/watch?v=AWUDFg…

No matter how well you plan everything from A to Z, you keep missing one element of the campaign or project that stands in the way of greatness. But if you always miss it, there might be a bigger issue at play in how you approach your creative and strategic process. Your message isn’t reaching its intended audience? Spend more time on monitoring and research. Feel like your content is flat? Play around with different wording or design. Not getting enough visits to your website? Check if it’s up to date with what you do. Next time you compile results, take some time to review what went wrong instead of only where you went right. After all, we learn best from our mistakes, not from succeeding all the time.

Make listening your communications superpower. Our digital learning session “Listen Better. Influence More.”, focused on monitoring and analytics, is happening next week. Join @LorenzoMarchese and @Anna_Meusburger to explore practical ways to map your presence in key debates and spot the conversations you’re missing. Use those insights to shape messages and campaigns that resonate. 📅 February 5th, 3 PM (CET) | Online via Zoom 🔗 Register now: therightstreet.digital/listen-better-…

The validation trap is real. As AI gives us constant affirmation, we’ve stopped wrestling with uncertainty. However, in Brussels, this approach can be dangerous, as nuances matter in policy. That is why we need "deliberate friction", spaces where people can engage in productive disagreement, without AI smoothing the way. #AIEthics #BrusselsLife 🔗 theatlantic.com/ideas/archive/…

She may be the life of the party, but beware of her deadly pen (or, more accurately, keyboard). With over 15 years of comms experience, our all-rounder copywriter and creative campaign whiz @mayataal knows just when to deliver the perfect touch of spice. It also doesn't hurt that she’s a swell gal with a wicked sense of humour.

Jimmy Wales: "Innovators should have fun, seriously."  Wikipedia changed the world through curiosity, not corporate mandates. For Brussels pros juggling high-stakes work: What if our biggest challenges require the kind of engagement that actually feels... enjoyable? 🤔 🔗 Now there’s something to think about: bigthink.com/business/wikip…

Ever wonder why some messages stick more than others? It’s often a matter of focus: in order to be HEARD, it’s important to LISTEN and INTERPRET signals to shape communication with deeper clarity and impact. Strengthen your influence by mastering the art of listening. Join us for our latest digital learning session on monitoring and analytics.  📅 Save the date: February 5th at 3 PM (CET) 🔗 Register at: therightstreet.digital/listen-better-…

New year, new comms strategies. 🚀 Our first 2026 workshop with the @ESAEeu Comms & Membership Community focused on practical comms planning, with a little help from AI. Guided by @andrasbaneth, participants learned to zero in on their priorities and sharpen their message.

New year, same old meetings. Aside from construction work, there’s another thing we can count on in Brussels: Someone will always drop one of these phrases. (Warning: We are not responsible for emotional side effects. 😥)

As we look toward the new year, the cultural moment is pulling us backward. 2026 is set to lean into rising nostalgia for decades past. Instead of returning to what was, we can focus on what’s worth carrying forward. Read more: thebrink.me/a-brief-histor…

Without our team, there wouldn’t be The Right Street.  We laughed, celebrated, powered through difficult deadlines, and drank a lot of rakija.  Above all, we accomplished incredible things and grew stronger together. So, thanks to all of you, and here’s to a new and brighter 2026! 🥂