@JoePolish Mostly agree. I’d add that applied psychology only works when it’s rooted in real customer insight. Otherwise it turns into pressure dressed up as positioning.
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Sohini Pattanayak
2.3K posts
Sohini Pattanayak
@TheSohini
Product Marketing @okta | Ex - Founder @trustycore | ex-Developer Advocate @ Littlehorse | Ex - @entando @dabblelab @americanexpress
India Katılım Mart 2019
621 Takip Edilen1.6K Takipçiler
Marketing isn’t selling.
Marketing is applied psychology.
It’s what happens before the conversation so people are already interested, motivated, and aligned.
That’s positioning. Not pressure.
#EthicalMarketing
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@iamUncleMark Agree .. most of the time. I’d add: branding works when it’s grounded in real buyer pain and proof. Trust isn’t built by messaging alone, but by consistently delivering on the promise the brand makes.
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If people still buy soda and tobacco every day,
your product is probably not the problem.
Most times, the issue is how your business is positioned, understood, and trusted.
Branding fixes that.
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I was reading Forrester’s APAC 2026 predictions this week, and one thing stood out more than any single trend.
Many of the predictions across AI, security, regulation, and workforce change assume that organizations will be able to move faster and stay in control at the same time.
That’s not a technology problem as much as it is a TRUST and GOVERNANCE problem.
As AI systems become more autonomous, ecosystems more distributed, and regulatory expectations more region-specific, the real challenge isn’t just adoption. It’s knowing who (or what) can act, under what context, and with what level of accountability, consistently across regions.
The organizations that do well over the next few years won’t just be the ones experimenting with new capabilities. They’ll be the ones that invest early in the foundations that make speed, scale, and trust compatible rather than conflicting.
Curious how others are interpreting these predictions especially through an APAC lens.
forrester.com/press-newsroom…
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I wrote a short piece on what product marketing actually looks like at the regional level, the quieter work, the trade-offs, and the ambiguity that doesn’t always show up publicly.
If you work across regions or markets, this might resonate.
🔗 linkedin.com/posts/sohinipa…
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Been spending more time learning than posting lately.
Slowly getting back to sharing a few thoughts again.
Mostly around product marketing, regional nuance, and sense-making work.
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Sohini Pattanayak retweetledi
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@singh__medhavi @the_dream_saver lol 😂 love photobombing this guy's picture!!!
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Diwali celebrations at @okta ✨ Grateful to work with a team that values traditions. Here’s to a year full of light and happiness! 🌟 #Diwali #FestivalOfLights
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Can't make it to Vegas? No worries.
Join us for Oktane Online on October 16. Get ready for live demos, Q&A sessions, and more! Register now: bit.ly/3ZmEsD6 @Okta #Oktane24
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📣 Calling all developers!
Developer Day is back on September 24th, 2024. Get ready for 24 hours of tech talk and innovation.
Register ---> a0.to/devday2024/x bit.ly/3XQ2k0D
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Excited to share my new blog on Automating @okta Configurations with #Terraform! ✨
#automation #admin
iamse.blog/2024/09/06/aut…
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@the_dream_saver Just like those customers who don't have the money to proceed with the deal but would say that it's not their priority at the moment after spending hours on the demo follow up etc
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So a tech company recruiter told me he can't proceed with my application because I come from a freelancing background.
As absurd as it sounds :)
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