The Sponsor

New research from BAFA shows the UK #arts sector is at a tipping point. Despite relying on #sponsors, public backlash against brands like Baillie Gifford has made arts #sponsorship risky. Should sponsors walk away, or is there still a business case to save the arts?

Rob Powell from @BristowsLLP shares key insights on managing risks in sponsorship contracts—from undelivered rights to reputational issues. Essential reading for brands renewing or entering partnerships! Read more via @TheSponsor #Sponsorship #reputation #Marketing #sportslaw

Rory Natkiel from @SidLee London shares how brands can tap into female audiences. Read the full interview #Sponsorship #WomenInSport #SidLee #Appinio #RoryNatkiel #BrandStrategy #FemaleFans #SportsMarketing #WomensSports #AthleteSponsorship

Explore the strategies that go beyond awareness and turn your partnerships into loyalty-building powerhouses! #sponsorship #brandloyalty #brandpartnership #marketing #thesponsor #sportssponsorship thesponsor.com/7-ways-sponsor…

@Metro_Bank 's Brand and Marketing Director, Danielle Lee, shares insights into the bank’s role as the ECB's first-ever Champion Partner of Women’s and Girls’ Cricket. #sponsorship #womeninsport #WomensCricket #Cricket #SocialImpact #femaleathletes #ECB

Cristiano Ronaldo’s YouTube channel has gained 60 million subscribers in just three weeks. We sat down with Steve Martin, Founding Partner of @MSQpartners Sport + Entertainment, to explore how brands can effectively tap into this space. #Ronaldo #BrandAmbassador #influencer

For brands without a history in sponsorship, jumping into the space can feel overwhelming. How can you authentically present yourself as a passionate supporter of an event or sport you’ve never engaged with? #sponsorshipstrategy #brandstrategy #marketing thesponsor.com/building-authe…

Santander’s Formula 1 switch demonstrates how a well-timed change can breathe new life into a sponsorship strategy. Follow @thesponsormag for more practical sponsorship tips and insights. #formula1 #sponsorship #santander #ferrari #WilliamsF1 #brandpartnership #sportsponsors

Crypto.com has announced an exclusive multi-year partnership with the @ChampionsLeague, becoming the first and only cryptocurrency platform to sponsor the prestigious football competition. #crypto #sponsorship #sports #marketing #football #branding #sportbusiness

We know the personality traits of a good brand ambassador, but how do we transform these into a thriving partnership? To uncover the secrets, we spoke to @sportfiveagency 's Tim Stedman. #BrandAmbassador #Sponsorship #MarketingStrategy #TheSponsor #SPORTFIVE #Partnerships

@Twickenhamstad, the iconic home of @EnglandRugby, will be renamed @Allianz Stadium. The news is a blow to West Ham United and the London Stadium which were on the brink of announcing a deal with Allianz. #sponsorship #rugby #brandpartnership #sportsnews #allianz #englandrugby

The NFL and Sony have announced a game-changing new partnership that brings significant technological advancements to the sport. Article link in comments. #nfl #Sony #sponsorship #partnership #sportstech #marketing #branding #innovation #sportssponsorship #americanfootball

Robin Clarke, previously Global EVP at @160over90, has been appointed Global CEO of @mcsaatchigroup's Passions & PR Specialism. Follow @TheSponsorMag for more sponsorship news. #sponsorship #PR #Passion #marketing #CEO #sports #culture #branding #agency @mcsaatchigroup

The greatest sponsorship opportunity in the world? We spoke with Abigail Russell of @pitchlondon and Sam Hurley, of @MCSaatchiSandE to discover what makes the Olympics such a uniquely powerful sponsorship opportunity. #Paris2024 #SPONSORSHIP #Olympics #Partnerships #Athletics

Formula One legend @LewisHamilton is the newest addition to @cfigroup_en's expanding sponsorship portfolio. #LewisHamilton #sponsorship #brandambassador #champion #icon #endoresement #CFIglobal #brandpartnership #sportsmarketing #sportssponsorship #brandalignment