The Strategy
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As Alana Hadid launches her modelling career at Copenhagen fashion week, let’s take a look back at what inspires her style off-the-runway:
thestrategy.ca/2017/11/01/ala…
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Jenna Lyons on #RHONY is the sartorial inspiration we didn’t know we needed.
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@SophRossss Thank you for this clip. My favourite moment on television
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Quality pieces never go out of style. Just look to Mandy Madden Kelley’s closet. thestrategy.ca/2023/02/23/man…
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The beauty brands we can’t live without: thestrategy.ca/2023/02/28/our…
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Really feeling the vibe of our editors shopping carts this month. Head to thestrategy.ca to shop their Top Picks from #brandonblackwood #yaitte #tovestudio @Ben_Amun and @THEROW.

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Don’t get stuck in a rut. There are ways to make your dreams real and attainable. thestrategy.ca/2023/02/03/mak…
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We love the double houndstooth we saw at @VeronicaBeard. More of that for Fall 2023! thestrategy.ca/2023/02/24/run…
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Staying home during the pandemic gave us the opportunity to really lock-down our skincare routines. Continuing on the path of self-care, we’re making hair care the focus of this year. thestrategy.ca/2023/02/17/the…
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Not that anyone asked, but our Creative Director has a lot of thoughts on the return of low-rise jeans. The main takeaway? Let’s not. thestrategy.ca/2023/01/26/can…
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Investing in understated luxury is a trend we saw before the F/W shows, and has been confirmed at #NYFW #LFW #MFW so far.
thestrategy.ca/2023/01/11/the…
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