The Underbite

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The heartwarming tech trend turning “impossible” pets into new opportunities. woofnews.co/p/how-3d-print…

The playbooks, moats, and growth engines VCs are writing checks for woofnews.co/p/what-investo…

Bocce’s Bakery teamed up with the NFLPA to launch player-inspired dog treats. Fandom x pet spending. woofnews.co/p/the-nfl-just…

Turning one dog’s joy into a nationwide movement woofnews.co/p/from-pretzel…

With 1 in 4 dogs facing cancer, specialized care centers like TACC are making all the difference. woofnews.co/p/your-pet-s-c…

Behind the 246% surge in search volume, emotional UGC, and unverified claims — we unpack what’s driving the Turkey Tail boom woofnews.co/p/the-mushroom…

This week on the pod, we talk to Maya Shaposhnik Cadena 🎗️, founder & CEO of Vetted Pet Health, and her startup journey is anything but boring. Some highlights: • She raised $5M, built mini vet clinics inside daycares… and shut them all down. • Pivoted Vetted into a gamified health app that rewards you for stuff you already do for your pet • She acquired a UK app (with 50k users!) and brought it stateside. Check the podcast — link in comments 🎧

PetMatrix promises to put independent pet businesses into 130M cars and 100M smart TVs. woofnews.co/p/71-prefer-vo…

Core memories, not calming chews, might be your brand’s biggest growth opportunity. woofnews.co/p/pet-wellness…

3 Veterinary marketers share what drives new bookings - and what most clinics miss. woofnews.co/p/inside-veter…

@BrandonWerber youtube.com/watch?v=IchVEg…

@BrandonWerber, founder & CEO of Airvet, is reshaping how we care for our pets. On the latest podcast episode, he shares how growing up in a “Dr. Doolittle house” with 15 cats and dogs and a veterinarian father inspired his deep-rooted mission to help animals. When COVID hit, just 90 days after Airvet’s pilot launch, Brandon scaled the company from 18 demos a month to 100 a day, leading virtual vet visits with 50+ doctors at a time. What started as a direct-to-consumer model evolved into a first-of-its-kind B2B telehealth platform for pets, now offered as an employee benefit by companies like Adobe, PepsiCo, Samsung and many more. With $50M raised, global expansion underway, and wait times under 20 seconds, Airvet is redefining pet care at scale. Entire episode in comments

@beehiiv Why does a posh British accent hit so well for marketing?

the all new website builder is officially out of beta and available to users on all plans 🎉 we can't wait to see what you build...

Social videos, rehab clinics, and city dogs: How indoor pet fitness is quietly going mainstream. woofnews.co/p/the-treadmil…

you can only choose 4

New episode with @BrandonWerber the CEO of @myairVet drops later this week. From raising to $50M to doing 100 pitches a day, this is a great episode!

This week: We go behind the scenes with 3 top pet-focused agencies shaping the industry’s biggest brand wins. woofnews.co/p/pet-marketin…