Are we underwriting the wrong thing?
In rural India, credit history is scarce. Credit worthiness isn’t.Banks assess individuals.
The Digital Village insight: assess the household. @sarvagram maps formal + informal income via local “Sarvamitras”.
Result: ₹1,300+ Cr AUM
We framed rural education as an access gap.
The real constraint is quality.
The @leadgroupindia model:
• Tablets + screens in classrooms
• Step-by-step curriculum for teachers
• Standardised outcomes
Better systems = better learning outcomes.
🔗epicworld.com/perspective/di…
Rural healthcare is leapfrogging the mega hospital model.
The new model:
📍 Local e-clinics + community health workers
💻 Telehealth connecting patients to distant specialists
The Result: care without infrastructure-heavy expansion.
Read more: epicworld.com/perspective/di…
Most of India’s important tech adoption isn’t happening in metros - it’s happening beyond them.
Digital rails are reaching villages faster than physical infrastructure ever did, reshaping healthcare, education, finance, and agriculture.
The ‘Digital Village’ is emerging.
We’ve launched The Operator’s Playbook - a newsletter on building for Tier 3–6 markets & India’s Missing Middle.
From field attrition to hyperlocal signals, it’s for builders, operators & investors looking beyond the obvious map.
Sign up here: mailchi.mp/epicworld/the-…
When we asked 19-yr-old Krishnakant what he does in his free time, he talked about Amazon Prime - not for bingeing, but renting it out by the hour. From JCBs to streaming logins, his household stacks every asset into income. Leisure isn’t idle - it’s under-leveraged.
In Lucknow, we met an electric 3-wheeler dealer who sells cash flow, not vehicles. He suggests routes, ensures zero downtime, and provides backup vehicles. Simple logic: if drivers earn daily, he gets paid.
To kick off the new year, Tanvi’s wavelength captures 2025’s milestones.
A year of efficiency and AI, balanced with staying rooted on the ground. As we step into 2026, the challenge is clear: work even harder for Entrepreneurial Households.
The ₹1,000cr AUM journey has changed. NBFCs launched 20 yrs ago took 50% longer than today’s cohort.
And early capital matters: well-capitalised NBFCs reach the mark 2.5 yrs sooner. Yet most still start underfunded.
We unpack the gap: epicworld.com/perspective/th…
Sensex 100,000 is the headline. Structure is the story.
November’s EPIC Wavelength with Vijay looks at who drives India’s next growth phase, why distribution is reshaping private markets, and why depth - not scale - is the real edge.
#EPICWorld#EPICWavelength#EPICTeam
Expanding into rural & semi-urban India needs a clear, repeatable checklist:
1️⃣ Market potential
2️⃣ Risk over time
3️⃣ On-ground feasibility
The problem? No single data source covers it all—slowing teams down.
Location intelligence changes this.
epicworld.com/epic-intellige…
India’s “missing middle” has the rails: roads, power, water, Aadhaar, UPI.
NBFCs that once took 10 yrs to hit ₹1,000cr now do it in 6.
But capital hasn’t kept up - <10% of VC/PE goes to Entrepreneurial Households.
The opportunity is being mispriced.
epicworld.com/perspective/th…
To read the series from the beginning go to Part 1, The Stacked Enterprise: The Power of Asset Leverage in Building Asset Light Platforms
🔗epicworld.com/perspective/th…
When households start leveraging what they own, growth stops being linear.
Each adds momentum to a wider system - where assets are leveraged, value multiplies, and resilience becomes shared.
This is Community Compounding.
Read more: epicworld.com/perspective/th…
Black tanks were once the norm. Now, bright EPIC Yellow gleams across rooftops - durable, efficient, aspirational. Entrepreneurial Households choose Yellow not just for function, but for what it declares: progress, made visible.
#EPICWorld#EPICHues
This month, we're on Arpit's wavelength.
We’re thinking about the edges of capital & purpose: AI moving beyond Silicon Valley to emerging markets, LPs/GPs/founders collaborating as the new alpha, clarity driving capital, depth over decks, and impact over happiness.
In rural India, the real snack economy isn’t built by FMCG giants - it’s powered by local households supplying murukku, kodubele, namak para and other such treats to Kirana stores.
These small treats often make up a third of store income. That’s local entrepreneurship in action.
Rural grassroots systems often thrive on volatility.
Take chit funds: members pool money, borrow early at a cost, or wait for bigger returns.
It’s savings, loans & insurance rolled into one - antifragile by design.
Read more: epicworld.com/perspective/ru…