The Lift

They're back and better than ever in Apple Underdogs’ latest episode “Swiped Mac,” directed by Mark Molloy 🔥 🌟 #SMUGGLER lnkd.in/g6Dt6kFD

From a hardware store in Tacuba to a 'pawn in the USA' - the art of transformation | What's your fav location? x @smugglersite dir x mark molloy thelift.mx

we caught @wabizabi, the man behind the lens – watch to glimpse his filmmaking process. "Dioses y Máquinas" is a 7-channel video installation - a collaboration between The Lift & El Museo del Palacio de Bellas Artes.  directed x @santiagosierrasoler  courtesy of @mbellasartes

Collabs... Crew... People... Places... Stories... The work we LOVE

Huge thanks to our friends at Love Song Films for trusting us. Massive love to our crew for always giving their best.. You amaze us every day! Justyna Obasi Nicole Powell Love Song Films Cristina Barres

Choreographer Priscila Hernández recalls rehearsals, "We assessed 400+ hopefuls. One memorable candidate began shyly, then surprised us by juggling fire! Stunned, we watched until he finished. Smiling, we said, 'We'll call you.' He's now our 'La Usurpadora's Human Torch.'" 💃🏻

There’s nothing like bringing a pink-hued landscape to life. Don Julio Rosado x @tanumuino  🌷 Client: Don Julio @donjuliotequila #TheLift #DonJulioRosado #Soundstage #Campaign

Inflation in the US, proximity and "world-class" Mexican talent have made the country a new favorite destination for the audiovisual industry. thelift.mx/news/the-other… (This article was originally published in Spanish by @Isabella_CS for @elpaismexico)

La inflación en EEUU, la cercanía y el talento mexicano “de clase mundial” han hecho del país en nuevo destino favorito de la industria audiovisual: elpais.com/mexico/2023-03…

Happy to announce that our family member, Santiago Fábregas, will be judging the Performance category for @AICProducers 2023 Awards. Remember that the entry deadline is coming up on March 6th, so don't miss your chance to submit your work! #AICPAwards

Our family is on @AICProducers this year! @josebarrerag will be on the Awards Committee! Just a friendly reminder that the entry deadline is approaching fast on March 6th, so don't miss your chance to submit your work! #AICPAwards

Our @mr_avelino will be a Show Curator for the @AICProducers this year! Keep in mind that the entry deadline is quickly approaching on March 6th, so be sure not to miss your opportunity to submit your work. #AICPAwards

Discover more about this exciting opportunity and the shortlist announcement by reading our latest blog post: thelift.mx/news/14895

Also, we are pleased to announce a new partnership with The British Arrows, aimed at expanding the awards' global reach and developing best practices in the industry.

The shortlist for this year's @britisharrows features an impressive array of ads across multiple categories, highlighting the creativity, skill, and hard work required to create great advertising.

Congratulations to all the nominees on the exceptional work that has been recognized on this year's @britisharrows Awards shortlist! ➡️ britisharrows.com/arrows-shortli…

Congratulations @kimgehrig of @Somesuchandco on winning the DGA Award for Outstanding Directorial Achievement in Commercials last night! ➡️shootonline.com/news/dga-names…

Yesterday on the biggest stage of advertising, these were the projects we had the opportunity to participate in. Check out our Super Bowl LVII roundup and go to the link in our bio to read about our experience filming these projects in Mexico. #SuperBowl #Ads #MexicoCity

BTS for Tubi's #SuperBowl ad. Directed by Tom Kuntz, cinematography by Rodrigo Prieto, and produced by Sophie Brooks and Pepe Aguirre. 📸 Rebeca Becerra (Open to see more) #Tubi #RabbitHole #SuperBowlAds

BTS of Temu's #SuperBowlAd. Directed by Robert Jitzmark for Camp David and produced by John Ericson and our Helena Medina 📸 Rebeca Becerra (Open to see more) #SuperBowl #Ad #Mexico