The Makegood

SEO is always evolving, and when it does, your Search strategies need to evolve with it. Luckily, we've got a solution to that. It's called the CAB. And it can evolve too, no matter what your needs are. Amanda Fiore is here to tell you more about it. goo.gl/4bNm9H

Amanda joins us today to discuss the many strengths of point of care marketing, and why it should be explored as a marketing opportunity! the-makegood.com/2018/05/24/the…

Artificial Intelligence is a phenomenon that's not going away anytime soon, and after her experiences with it at SXSW, Hemali Lakhani talks about its application in the world of pharma and marketing! the-makegood.com/2018/05/10/art…

We all know getting an ad in the middle of a video can be frustrating, but Lynnsey thinks there's a lot of good that a mid-roll ad can accomplish, and why they should be viable advertising options! the-makegood.com/the-return-of-…

While memes & jokes have been made about Mark Zuckerberg's testimony on Capitol Hill & our representatives' lack of knowledge about major modern technology, Tom argues that there is no humor to be found in willful ignorance. goo.gl/XvMH1t

Tom joins us today to talk about the power of modern in-store testing, and what it can tell you about your digital display advertising! goo.gl/oRfZvj

Lynnsey Rijos and Amanda Fiore join us today to talk about the changing role of print media in pharma advertising! goo.gl/QChAkH

Hemali Lakhani joins us for the holiday weekend to discuss the future of marketing strategies for physicians! goo.gl/17pCPY

With the digital ad industry’s pivot to programmatic ad buying, you’re probably seeing a lot of promises about what different programs can do with your data. Tom runs down the top three red flags to watch out for when looking for a potential partner! goo.gl/bKHFbz

Are you juggling several reports a month? Are you tired of sitting through powerpoint after powerpoint, agonizing over time when all you want is the data? We've got a fix for that, and it's called @Sense. goo.gl/tLNCY9

Amanda Fiore is with us today to talk about how critical it is to advertise at medical conferences, and the effect conferences can have on advertising! goo.gl/mfwH1P

Tom is tired of people thinking that everyone is listening in on their calls and social media. Here, he dismantles some of the conspiracy theories around voice data and targeted ads. the-makegood.com/2018/01/25/dis…

Thank you all for an amazing 2017, and we look forward to seeing you in 2018! Today, we share our top five most popular articles of the past year. goo.gl/n8DDcq

We love them, and see them everywhere. They're part of our internet identity, and are a constant source of information and amusement. Lynnsey Rijos talks to us today about . . . memes! goo.gl/YUhfQD

Amanda Fiore joins us today to discuss the benefits of using blog posts and resource pages to enhance a brand's consumer trust, image, and SEO! goo.gl/FQ3nXo

With Amazon acquiring pharmacy wholesale licenses in 12 states, it seems the retail giant is ready to take the leap into healthcare. Lynnsey Rijos walks us through what this could mean for the industry. goo.gl/zD8MBr

How do we fix your overall SEO strategic process? Introducing the Underscore Marketing CAB for all your SEO needs. goo.gl/H7mQBC

How do we market for hospital systems & how do we get in front of the consumer where they need us? Amanda answers! goo.gl/JceTLG

Do we still check our work? Tom Hespos joins us today to discuss the importance of auditing and its many benefits. goo.gl/iBVhqL

Want to reach consumers right before they see their physician? Lynnsey helps us understand point of care marketing! goo.gl/q5MhVX