After five years at Twitch, the road comes to an end due to today’s Amazon layoffs.
Five years ago, I took a leap from being a full time creator on Twitch to joining Twitch proper. I wanted to make a real impact for creators on a larger scale, and I know I did that.
I started on the Charity team expanding charity education helping nonprofits understand how to collaborate with creators and supporting creators fundraising for the causes they care most about.
I onboarded and fast tracked animal focused non profits to Twitch, helping them bring their animal cams online during the pandemic to grow global audiences beyond local support during the shutdown. From that work, I created the Animals, Aquariums & Zoos category on Twitch.
Im also one of the folks who launched the Twitch Charity Tool, empowering creators to fundraise directly on Twitch for nonprofits.
After the first layoff, I was moved to Twitch’s Marketing department, where I expanded the Ambassador Program giving it new life and to the Ambassadors, new direction and purpose.
From integrating ambassadors into internal feedback loops across monetization, product, trust & safety and more, to larger inclusion in marketing efforts across the site as well as TwitchCon, these were some of the way I uplifted and supported Twitch Ambassadors, their communities and the things they are passionate about.
As for what’s next, I’m updating my resume and exploring new opportunities where I can continue empowering communities through community management, creator partnerships, program management, or marketing.
While I look for my next adventure, I’ll also be returning to content creation, so you’ll definitely be seeing more of me around. I’ve got some things I’ve been wanting to create and right now is the perfect time 🙂
It’s not goodbye.
It’s see you in chat. 💜
📢 CONTENT CREATORS 📢
Love games like Limbo, Inside or Little Nightmares? Boy, do I have an upcoming game for YOU in a campaign we’re working on 👀🔥
Tag a creator (or yourself if you want in!) who loves these games 💚 RTs appreciated 🙏👇
@AIMautistic As an autistic adult I disagree. I believe empathy is what autistic children need from adults. I speak from personal experience of have one empathetic parent and one that hated I didn't act how she thought I should. 🤷🏻♂️ But what do I know.
If any of my D2 friends know of a group lookin for one for Day 1 team for Final Shape, please let me know. Looking to find a group to hopefully get contest done.
@DirtyEffinHippy Sending you love and light 💜
fwiw, I have truly enjoyed everything you brought to the Destiny community and it made me so very happy to have femme representation on the CM team. My heart is with you
Well... my heart is breaking for all affected
I am now looking for opportunities. I have 21 years of games industry experience in media, production, and community management. I'm processing,I'm so heartbroken. I don't know what to do from here... this was my home. I feel so lost
working in games when you have high anxiety during a mass layoff trend (across the whole industry) is panicking at every new meeting invite like “is this the one where I lose everything” and that’s super fun 🫡
Firing two femme representing CM’s that fought for accessibility and inclusivity is just sad. I don’t know what goes on behind the scenes but this is extremely disheartening.
I really tried to not cry in public. It didn’t work. I’m just so sad y’all. I want to be able to enjoy pax but it’s not the same when you have no one to enjoy it with.