Taylor Brown

CVOID-19 is impacting the marketplace in a huge way. This article highlights some of the changes. As people are staying indoors, one thing the the GC industry can focus on is printing direct mail items that promote online shopping. #2da9e4324dc2" target="_blank" rel="nofollow noopener">forbes.com/sites/paultalb… #gcflexo @ClemsonGC

@HannahM99229555 @ClemsonGC Wow, this is a very unique and smart use of QR codes. I have a feeling Americans would not accept the use of QR codes to be tracked by the police, even during this time, but Moscow will ultimately have a shorter lockdown time with this regulation system. #gcflexo @ClemsonGC

bit.ly/2QYe5za Here is an interesting way that Moscow is using QR codes in these troubling times. Residents who leave their house must show a QR code assigned to them to be scanned by police. #gcflexo @ClemsonGC

@carlyycamacho @ClemsonGC This article surprised me. I did not realize this level of detail for on the go food and drink packaging was necessary. It will be interesting to see if these packages actually are developed and how the grips, touch points, and "kiss factor" are applied! #gcflexo @ClemsonGC

packagingstrategies.com/articles/89775… There is a push for on-the-go food products. Consumers want functional and visually appealing packaging for food items that they will be carrying around. @clemsongc #gcflexo

@AbbyStagebergGC @ClemsonGC We have learned about how important surface tension is both in lecture and lab, so it is nice to know there is a specific test to measure it. Surface tension on press is something I will definitely pay close attention to when running all projects this semester.@ClemsonGC #gcflexo

In flexo printing, surface tension has implications regarding ink coating properly on the substrate. Fortunately, surface tension can be measured using surface tension test ink! This article gave me a further explanation of a lot of this I did not know about @ClemsonGC #gcflexo

@akillingerGC @ClemsonGC Great article! I found it interesting that the invisible ink is used for QR codes, which probably makes the products much easier to track through the supply chain. #gcflexo @ClemsonGC

These plates from Flint Group Flexographic Products are used for security and banknote printing. andersonvreeland.com/new-water-wash… This article highlights the components of the water washable plate that make it stand out in the market. #gcflexo @ClemsonGC

This article is about the partnership of two companies, which revolves around the Comexi F1, a fully automatic flexo press that offers the fastest changeover time in the market. Be sure to take a look at the photo of this machine. @ClemsonGC #GCflexo labelsandlabeling.com/news/installat…

@EmanHajas @ClemsonGC Interesting read! It seems that nowadays digital presses are competing with every type of traditional printing process. Though flexo is still a booming industry today, it makes me wonder if digital will ever be able to take over market share in the future. @ClemsonGC #GCflexo

Label printing is now more competitive than ever and not solely in the flexo market as seen with Epson’s UV digital label press. It is capable of printing labels and packaging up to 164 fpm, uv and white ink, and digital varnishing. @ClemsonGC #gcflexo prnewswire.com/news-releases/…

@alexisvowsik @ClemsonGC This article exposes the claim of sustainable packaging being too expensive as an invalid argument because expenses can be cut elsewhere. If more powerhouse companies made environmentally friendly packaging a priority, the world would see a large impact. @ClemsonGC #GCflexo

In today's political climate, sustainability to preserve our environment is so important. I'm very excited to see a large company like Nestle invest in sustainable plastic packaging to reduce the accumulation of waste in our landfills. bit.ly/37jsaxq #GCflexo @ClemsonGC

@AmeliaC61225096 @ClemsonGC I didn't know you could convert the same text from paragraph to point and vice versa. It seems like I will always be learning new things about Photoshop, no matter how simple the tool is! #GC3400

With our transition into the web unit, I found this article interesting. It relates to what we talked about last lecture - marketers and website builders need to account for more consumers accessing platforms from their phones. bit.ly/348N0NV @ClemsonGC #GC3400

If you are not that familiar with video editing, much like myself, this article may help you with our video assignment! There are charts that explain key differences between Adobe After Effects and Premiere. educba.com/adobe-premiere… @ClemsonGC #GC3400

@alyssaleigh_7 @ClemsonGC I usually prefer watching real people in a video, but I definitely agree with the article that it is best to use animations when trying to explain a complex idea. It's also good to know not to use animations when trying to represent a company. Thanks for sharing! #GC3400

Interesting article about color management for clothing and garments. New technology, Inspectrum and Smart Tape, are helping the color management process. sourcingjournal.com/topics/technol… #GC3400 @ClemsonGC

@LauraPerry1418 @ClemsonGC It's amazing how Apple keeps improving their camera with each new phone model. I wonder if this will eventually lead to more photographers using iPhones instead of lugging around equipment. I have a feeling that the real deal cameras cannot be replaced though. #GC3400

This article discusses the iPhone 11 Pro & its camera capabilities. Even though it's not the best camera for more professional work, it's crazy to think that a phone camera is even close enough to the "real deal" cameras to be compared. shutr.bz/2oGpp8x @ClemsonGC #GC3400

Here is a helpful article of the basic elements of a print advertisement, which explains how to enhance an ad's effectiveness. smallbusiness.chron.com/7-elements-pri… #GC3400 @ClemsonGC

@mbf_1999 @ClemsonGC Illustrations take more time and effort than using stock photos, but I think it's worth it to include them in a website. Even if there is only one illustration in the midst of photos, as long as it's on brand, modern, and has a message, it will help the website stand out. #GC3400

This article shows just how tough the competition in the media world is with all of the new streaming services. Also, the evolution of direct-to-customer business has created more competition for TV ad time. nyti.ms/351It1f #GC3400 @ClemsonGC

@Natalie89253362 It's crazy how much AR has grown in a short amount of time. All of the apps on phones seem to be doing more and more nowadays. The example of seeing what a paint color will look like on a wall before you buy it is definitely something I will try next time I redo my room! #GC3400

With consumer marketing strategies becoming more complex than ever, here's a look into the future of consumer technology- Augmented Reality. This article explains how AR is being used in our everyday lives already. @GC3400 #GC3400 bit.ly/31O3Q3Z

Heart warming story about a color blind videographer who was gifted glasses by his classmates, and how they turned it into a video that is up for an award. Being a videographer is hard enough, I can't imagine doing it color blind! bit.ly/2mG7v4M @ClemsonGC #GC3400