Tobii

We analyzed a year of global research to uncover the trends shaping #EyeTracking in 2025. Download the Annual Research Report for the latest insights and statistics ⬇️ go.tobii.com/l/151161/2026-… #Tobii #ResearchReport #Research #ScientificResearch

People do not all see the world in the same way. Age, culture, and cognitive traits all influence visual attention. #EyeTracking reveals these differences and helps teams design better user experiences. Read more: go.tobii.com/l/151161/2026-… #UX #UserResearch #Tobii

Do children judge robots and humans the same way in moral dilemmas? Researchers at Hunan Normal University used #EyeTracking to study how children and adults allocate attention in these scenarios. Read the full story: go.tobii.com/l/151161/2026-… #Tobii

Smart glasses become truly smart when they understand attention. In this new post, Laurens Yau explains how #EyeTracking enables natural input, power efficient processing, and more human aware smart glasses. Read more: go.tobii.com/l/151161/2026-… #XR # HCI #SmartGlasses #Tobii

We’re at #HFES Health Care Symposium in NYC, March 23–24. Find us at Table 20. See how #EyeTracking helps validate medical device safety and performance with objective interaction data. Learn more: go.tobii.com/l/151161/2026-… #Tobii #HumanFactors #MedTech

Blinks hold secrets. 👀 From tracking engagement and fatigue to probing dopamine-linked cognition, blink metrics elevate what #EyeTracking can show. 🔗 Read the article: go.tobii.com/l/151161/2025-… #EyeTracking #CognitiveScience

Join our in house #EyeTracking training in Berlin and strengthen your research skills with hands on sessions and expert guidance. Register now: go.tobii.com/l/151161/2026-… #Research #Tobii

Milestone: 1M+ vehicles now use Tobii interior sensing. 🚗 Helping vehicles better understand drivers and occupants for safer, more intuitive mobility. 🔗 go.tobii.com/l/151161/2026-… #Automotive #DMS #OMS #Tobii

We feature our partnership with #Bitbrain in the 2025 Annual Research Report, exploring unconscious responses to emotionally adaptive interfaces. See how #EyeTracking, EEG and biometrics advance affective computing. Download the report: go.tobii.com/l/151161/2026-… #Tobii

How does #EyeTracking actually work? From near infrared illumination to real time gaze calculation, we break down the technology behind modern eye tracking. Learn more: go.tobii.com/l/151161/2026-… #Tobii

Since 2001, we have become the global leader in #EyeTracking and a pioneer of attention computing. We decode human attention to power innovation across research, XR, automotive and more. Discover Tobii: go.tobii.com/l/151161/2026-… #Innovation #Tobii

Medical device manufacturers must prove safe and effective use under EU MDR and FDA guidance. See how #EyeTracking provides objective evidence for safety and performance validation. Read more: go.tobii.com/l/151161/2026-… #Tobii #MedTech #HumanFactors

Ice hockey is in focus during the #WinterOlympics. But how are split-second decisions analyzed in real games? We spoke to Lee Waters about using #EyeTracking at the Junior U20 World Cup to study officials’ gaze behavior. Read more: go.tobii.com/l/151161/2026-… #IceHockey

The wait is over! Explore Tobii’s 2025 Annual #Research #Report featuring groundbreaking studies with #EyeTracking across neuroscience, psychology, and human factors. Download your copy today: go.tobii.com/l/151161/2026-… #Tobii #ResearchReport #Research #ScientificResearch

Join us at TEAP 2026 to explore the latest in #EyeTracking research. ⏳ Workshop registration closes February 22. Secure your spot today: go.tobii.com/l/151161/2026-… #TEAP2026 #Tobii

Joining us tomorrow? We’re hosting a live webinar on the latest advancements in #EyeTracking research, covering what’s new, what’s evolving, and how researchers are applying eye tracking in more real-world contexts. Register here 👉 bit.ly/4iXj4fr

Join us in Berlin for a hands-on #Tobii in-house #EyeTracking training course. Learn practical methods, real-world applications, and how to confidently use #EyeTracking in research. 👉 go.tobii.com/l/151161/2026-… #UXResearch #BehavioralResearch #ProfessionalDevelopment

Winter Olympians don’t just train strength and speed, they train vision. 👀❄️ Dr. Zoe Wimshurst explores how #EyeTracking reveals the hidden visual skills behind elite performance: go.tobii.com/l/151161/2026-… #SportsPerformance #WinterOlympics

How do you measure trust in #AI? 👀 Our new guide shows how #EyeTracking reveals attention, hesitation & decision behavior to help design more trustworthy AI experiences. Download the guide: go.tobii.com/l/151161/2026-… #UXResearch

How do users learn to trust AI, in seconds? In our webinar with @QuirksMedia, we shared how eye tracking reveals the moments that build (or break) trust in AI experiences. Watch it now: youtube.com/watch?v=lqjjSD… #EyeTracking #AIUX #UXResearch