ToddBrown

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ToddBrown

ToddBrown

@ToddBrown

"The marketing expert other marketing experts go to when they need help with their own marketing." | https://t.co/pFQNRC2ErT

West Palm Beach, FL Katılım Nisan 2008
41 Takip Edilen5.2K Takipçiler
ToddBrown
ToddBrown@ToddBrown·
Lots of people want to be viewed as a Thought Leader. Few are willing to put in the actual thinking time required.
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ToddBrown
ToddBrown@ToddBrown·
Number 8 is the one most miss and/or don’t understand — the Solution Catalyst.
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ToddBrown
ToddBrown@ToddBrown·
I've never once required a high-ticket service provider to sell me a low-ticket item first to "test them out" before doing business with them. Never.
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ToddBrown
ToddBrown@ToddBrown·
Rather than look for AI tools & apps which allow you to do new things you're not doing now, it's a smarter play for entrepreneurs to find tools which can take your ideas and streamline the process of turning them into assets needed to drive your current strategy.
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ToddBrown
ToddBrown@ToddBrown·
Psychographics, not demographics, are the most important piece of marketplace research. Demographics are often quite diverse even within tightly defined markets. The money is found in knowing the psychographics: the common prospect problems, obstacles, outcomes, and desires.
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ToddBrown
ToddBrown@ToddBrown·
"I don't say the Unique Mechanism is one of the most essential marketing methods today because I teach it; I teach it because it is one of the most essential marketing methods today!"
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ToddBrown
ToddBrown@ToddBrown·
The more pressing and urgent the problem, the more valuable the solution. The more effective the solution, the more of an investment the prospect is willing to make. Choosing the right problem to solve is just as important as is choosing the right solution to offer.
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ToddBrown
ToddBrown@ToddBrown·
Show prospects WHAT your product or service will do for them. This is your PROMISE. Explain HOW it's able to give them the promise. This is your MECHANISM. And prove WHY your mechanism is better than the other options out there. This is your SUPERIORITY argument.
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Readwise
Readwise@readwise·
@NicoTyrone First public save of this tweet! 🏆 Readwise users: Like this reply to save ShaneAParrish's tweet to your account without cluttering their replies 📚 Stats: • 3704 total saves of ShaneAParrish's tweets (ranked #5)
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Shane Parrish
Shane Parrish@shaneparrish·
A simple heuristic to ask yourself: Is this choice going to make the future easier or harder?
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ToddBrown
ToddBrown@ToddBrown·
Marketing is, first and foremost, about disseminating ideas.
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ToddBrown
ToddBrown@ToddBrown·
@KaelBelieve Picking up a 50 lb. weight: One person is strong enough, another too weak. It’s not a knock against one and praise for the other. It just is. “Too hard” points the finger outward; “too soft”, inward. And most people don’t want to look inward.
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Believe Chika
Believe Chika@KaelBelieve·
@ToddBrown Too hard... Too soft. The actual problem is with the "too" Soft - No. You're being real. Hard? It only exists in the mind.
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ToddBrown
ToddBrown@ToddBrown·
“Is the path too hard or am I just too soft?” Be honest with yourself.
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ToddBrown
ToddBrown@ToddBrown·
Primacy and recency...
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