Tom Paul

I recently ran a poll asking if there is misalignment between marketing and sales departments within manufacturing companies? The result may have been distressing to some but unfortunately unsurprising to me. Would you like to know what those results we…lnkd.in/gmScswQP

Is your manufacturing marketing team gaining access to crucial analytics as it pertains to your digital asset management systems and portals? The sad truth is that many are not and it's gravely impacting sales. It's estimated that 70% of marketing mater…lnkd.in/gXN_Jrn3

It's more important than ever to make sure that you retain as much institutional knowledge as possible when an employee decides to move on from your organization. The traditional methods of doing so, however, are archaic and often leave incomplete bits a…lnkd.in/gk5jnkAi

What is the best way to report fake profiles who initiate presumed pig butchering scams using LinkedIn? Asking for a friend...who gets several per day!

I don't often read* books but when I do.....I make sure they move the needle. *preferring Audible so I can multitask while driving, walking Coco the Goldendoodle, getting my work in at the gym, and so on...lol On my top 10 list of life-changing books is…lnkd.in/gyRChamb

The laziness.... Or rather, the mindless automation. Got this one just now - this doesn't count as "personalization", right? :-) We're interested in learning about BAM! Dear Tom, I was browsing LinkedIn and was impressed by your profile and experience…lnkd.in/gXVJqqY6

Would you like to learn a low-pressure strategy to increase the interactions you'll receive from passers-by at your next trade show? Would you like to increase the ROI on the money you've invested in creating your trade show presence? Then this video is…lnkd.in/gq9wG9qA

Being sure that distributors know how to use your portal is vitally important to your business, so training them on how to use it is so crucial. How much time are you spending with distributors when you’re onboarding them to your portal? Chances are it’…lnkd.in/gYHcRbVz

"Inspiration for many things can come from anywhere." In this quick video, I'll explain how a simple board game has helped to demonstrate an important business/life principle that we all could stand to learn. #TomPaul #lessons #SettlersofCatan lnkd.in/dS2jNqyX

In speaking to manufacturers, I often hear that one of the biggest challenges their marketing team faces is their ability to both track and update their marketing materials as their offerings change. Not all digital asset management tools are created the…lnkd.in/dtvkcAY9

How are you sending out information within your sales network? If your answer is 'emails', I'm just going to stop you right there. The fact is that most distributors don't read their emails. So, chances are that ALL your hard work in compiling those vi…lnkd.in/dMHTq8Ns

The biggest enemy when it comes to distributor portal adoption is an age-old one: Bad design. If your portal's not intuitive enough to use with minimal training, then chances are it'll be a ghost town sooner rather than later. Existing solutions (eithe…lnkd.in/e2ZFvxmF

I’d love to hear from manufacturers about what the biggest hurdle their distributor network faces. #BAM #distributornetwork lnkd.in/g4DqxAvC

Not every distributor is a master salesperson. But... What if you could tip the scales in their favor? Platforms like BAM! let manufacturing marketing teams help distributors fill in the blanks during the sales process by giving them access to a wealth…lnkd.in/d8ZNGrFy

Worried about distributors acting like order takers? Download the free guide: I want to show you how to build a SYSTEM for growing your dealers and distributors. One that doesn’t require you to fire all your non-performing dea…lnkd.in/gr8Kun72 lnkd.in/gREcDf6N

Traditionally, getting a feel for what marketing materials are working has been a bit of an informal process. You would speak to distributors and get their feedback and then continue to create (or get rid of) material based on select feedback. But what…lnkd.in/gvvjMuj3

Would love to hear from my network about how they collect feedback from their distributors and what kinds of questions they ask. Let me know below. #BAM #manufacturers #distributors #feedback lnkd.in/gdwXJEa5

Manufacturers: there are two crucial components to driving adoption to your distributor portal. They are: 1 - How fast the information can be found, and 2 - How that information is then served up Speed is great... But if you can't clearly display the r…lnkd.in/gwihBQsZ

One of the biggest gaps that manufacturers face is alignment. It’s not their fault when this doesn’t happen—teams are already taking care of so much that adding a pile of meetings on top of that can seem daunting. On the other hand, planning regularly-s…lnkd.in/gGyaYh4d

I recently came across this essential wisdom from the great (never late) Dan Kennedy. It hit me like a ton of bricks because whether going through his stuff or Russell Brunson's I found myself thinking "by MY business is different...." lol "NOTE: For t…lnkd.in/eVWSat3u