Tom Child

@tomfgoodwin *expensive

The new and used car market is going be really interesting for a while

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#9 @KelloggsUKI Kellogg’s iconic rooster takes to the streets for a bold OOH campaign Read more here: marketing-beat.co.uk/2025/01/28/kel…

The Marketing Moves Making Waves This Week 🚀 #1 @McDonalds McDonald’s focuses on unique consumer truths of iconic menu items in brilliant new campaign Read more here: famouscampaigns.com/2025/01/only-a…

Here’s a secret about thinking differently Most people think to get ahead at work they need to be a contrarian thinker But being a contrarian no longer makes you smart, it makes you blinkered There is another way to think differently and collaboratively

@tomfgoodwin Local KPIs might be different but I expect budgeting of incentives for dealers across inventory that needs to be shifted takes priority

@Tomasco_ Fair, it's wild to me that so much of the auto industry is based around ever changing and quite stupid KPI's. This month we need leads, this month we need e-sales, etc

It's always weird to me when ads are like: Here's our amazing new car,I bet you love it. Click here to watch a documentary on making candles from beeswax & how a bold musician beat the odds in Nashville Maybe just tell me more about the car and get me to visit the dealership?

@tomfgoodwin That’s assuming that each division has the same objective 😆

@Tomasco_ I hear you, but seems like an easy enough thing to work around 1) Send to deep link in product page to find out more about car. 2) Send to locate dealer page to book test drive. 3) Anything to move people down, not out of the funnel

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Brands can't influence culture from a distance You need to engage not just observe You need to be resonant not just relevant

Creativity is often seen as taking a risk Brands spend money on it but would rather stay predictable That leads to work that is made with competence not conviction It's risk free but also ambition free

@waltxwalt Don’t show them what your product does Show them what they can do with your product

Ad spend is often the cost of standing still It's the price you pay for visibility