Uganda Tourism Board

And while Uganda’s beauty is breathtaking, I continue to believe that our greatest attraction remains our people. The warmth, humour, resilience and hospitality of Ugandans are experiences no brochure or campaign can fully capture. They must be experienced. May the momentum and belief we established at #POATE2026 give every Ugandan the impetus to innovate, collaborate and express themselves as only Ugandans can do. At @TourismBoardUg, we are more convicted than ever that a new day dawns for our sector. Its now or never. It’s time to convert the great engagements we had last week with international and domestic players, into bankable, commercial propositions. [3/3]

What a moment of pride for Uganda! 🇺🇬 As I reflect on #POATE2026, I am reminded of what makes this platform so special. POATE is more than an expo; it is a window into the very best of what Uganda has to offer. Our people, culture, creativity, wildlife, hospitality, landscapes, cuisine, conservation efforts and entrepreneurial spirit all come together to tell one story: the story of the Pearl of Africa. [1/3]

NMG journalist Batte wins top storyteller award. Batte has built a reputation for documenting Uganda’s tourism, culture, and lifestyle through authentic storytelling   #MonitorUpdates monitor.co.ug/uganda/news/na…

What an extraordinary three days at Speke Resort Munyonyo. Uganda's tourism industry showed up - fully, beautifully, and with the kind of energy that reminds you why this country is called the Pearl of Africa🇺🇬 Thank you to @TourismBoardUg for organising a landmark 10th edition. A decade of telling Uganda's story to the world and the story keeps getting better. Thank you to every operator, investor, hosted buyer, exhibitor, media partner, and delegate who came through. To the panelists, the speakers, the cultural performers, the chefs, and everyone who gave their time and their craft to make this expo what it was. And thank you to everyone who attended the Source Markets Session and visited the Back to the Source: The Nile booth where we were sharing the story of this film and the exciting plans ahead was one of the highlights of the three days. Until next year🙏🏾 #ExploreUganda

WATCH: Wrap up of the 10th edition of the Pearl of Africa Tourism Expo🔥🔥 Over the past three days, #POATE2026 brought together tourism leaders, hosted buyers, exhibitors, investors, creatives, media, and development partners from across the world to experience the beauty, culture, innovation, and potential of the Pearl of Africa. From strategic B2B engagements and insightful discussions to immersive cultural and food experiences, #POATE2026 once again reaffirmed Uganda’s position as a destination ready for business, investment, and unforgettable travel experiences. Thank you to everyone who was part of this incredible journey. Until next year, keep exploring Uganda. #ExploreUganda | #Wanderlust

This technology immerses travelers in captivating experiences that nurture emotional connections, drive more bookings, and strengthen brand loyalty for #ExploreUganda | #Wanderlust | #POATE2026

We were honored to welcome Uganda’s High Commissioner to Rwanda, H.E. Ambassador Gen. (Rtd) Robert Rusoke, to our booth at #POATE2026. Pictured with #KaynelaFarms proprietor, Mrs. Peace Kayesu, during his visit to learn more about our agrotourism experiences and the story behind our farm. 📍 Booth B5 | @SRCC_Uganda

We are at #POATE2026, please come visit us!

HAPPENING NOW: The 10th edition of the Pearl of Africa Tourism Expo #POATE2026 has officially kicked off today, running from May 21–23, 2026, at Speke Resort Convention Centre, Munyonyo in Kampala. This year’s theme, “Wanderlust – It’s Your Time to Thrive,” focuses on connecting local tourism operators with international buyers, showcasing authentic cultural experiences, and promoting sustainable, community-led tourism. The Ministry of Foreign Affairs (MOFA) is being well represented by several Ugandan Missions abroad, including Arusha, Kigali, London, Dar es Salaam, among others.

We are here #POATE2026 Let's connect, network, and learn more about our services, routes, and the latest updates. 📅 21st – 23rd May 2026 🎪Stall FG16 📍Speke Resort Convention Centre, Munyonyo #FlyTheCrane #ExploreUganda #Wanderlust

#ICYMI NEWS ✍🏾| President Museveni Opens POATE 2026, Highlights Uganda’s Competitive Tourism Edge “When you come to Uganda, you don’t need to warm the air or cool it,” Museveni said. “The weather here is naturally comfortable.” Read more: mediacentre.go.ug/single-article… | #POATE2026

EU 🇪🇺 delighted to take part in the 10th Pearl of Africa Tourism Expo #POATE2026 celebrating 🇺🇬's rich cultural heritage, natural beauty & growing tourism sector. Our Ambassador @JanSadek had the pleasure of visiting the expo, engaging with #tourism stakeholders. #EUandUganda50

Today at #POATE2026 UWA, represented by ED Dr. James Musinguzi has participated on the pannel discussion about Building a sustainable and Inclusive Destination in the Wanderlust Era. #SustainableTourism

We're proudly celebrating the remarkable strides in Uganda’s aviation and Tourism sectors at #POATE2026. Come discover our latest products, Premium services, exciting updates, and more at Stall FG16. Come through and let's journey together. #FlyTheCrane

#UR_SpinandWin Win an air passenger ticket, exclusive Uganda Airlines hampers & amazing surprises! Journey with us to our Stall FG16 at #POATE2026 and try your luck again tomorrow! Who’s spinning with us this time? Congratulations to our latest winners! T&Cs Apply #FlyTheCrane

#POATE2026 Hosted travel agents and buyers are soaking in the beauty of Uganda’s rich culture tonight at the Ndere Cultural Centre cultural night outing. From energetic traditional dances and live drumming performances to storytelling, craft displays, and delicious Ugandan cuisine including matooke, luwombo, rolex, grilled meats, and millet bread. It’s truly a celebration of the Pearl of Africa’s heritage and hospitality.

Uganda to her neighbors. POATE has been a good blend of government’s economic and commercial diplomacy initiative and a renewed effort to display Africa’s Eden, UGANDA. #Tanzania #POATE2026

The @ArushaUganda is playing a pivotal role in boosting tourism by promoting the Pearl of Africa’s rich culture, wildlife, and experiences, and opening new pathways for regional travel and investment. #POATE2026 #OpenGovUg

Spin & Win an air passenger ticket, exclusive Uganda Airlines Hampers, and fantastic surprises.🎡 Come over to Stall FG16 at #POATE2026 and try your luck AT 3PM! Congratulations to the lucky winners!! Who’s spinning today? #FlyTheCrane T&Cs Apply

Thank you @TourismBoardUg for actively selling Uganda's gifts to the world. #POATE2026 was a huge success. #ExploreUganda #Emburarafarmlodge #CulturalTourism