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I’ve been working in start-ups for nearly 11 years now (holy cow). In many ways, I’ve lived the dream within the start-up world.
A thread... and some lessons learned.
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Tracey Wallace
17.7K posts
Tracey Wallace
@TraceWall
Tweets about content, ecommerce, marketing | @Klaviyo | Former @MarketerHire @BigCommerce @Mashable | A @Workweekinc friend 🏳️🌈
Austin, TX Katılım Ağustos 2010
3.3K Takip Edilen11.8K Takipçiler
Next week 🫶 Some of my favorite articles coming soon to @taypedia:
1. Sylvia Plath’s influence on Taylor Swift
2. I’m a queer Swiftie. Stop asking me about Gaylor.
3. Taylor Swift & the intimacy we crave
4. The rise of the middle-aged Swiftie
5. Third places (Taylor’s Version)
🙋🏻♀️ Sign up for the Taypedia newsletter to follow along: taypedia.beehiiv.com/subscribe
Krista Doyle@kristakdoyle
So @taypedia is launching this week(ish) 🫶 Once it does, I’m looking for: 👩💻 Freelancer to upload articles to Wordpress, create header images, & repurpose articles to Pinterest 📝 Freelance writer pitches about all things Taylor Swift Official contributor guidelines coming soon, but for now, more details: 💰: Rates start at $400/article 🙋🏻♀️ Topic areas I’m looking for: ✅ Taylor’s impact on culture & academia ✅ Taylor’s impact on the music industry ✅ The Business of Taylor Swift™️ (marketing, economic impact) ✅ Stories of Swifties doing cool Taylor-related shit ✅ Song & lyric analyses ✅ Explorations of the psychology behind fandom 🙅🏻♀️Topics I do NOT want: ❌ Anything too focused on her love life ❌ No wild fan conspiracies (sorry Gaylors) Pitch to: krista@taypedia.com
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Tracey Wallace retweetledi
What’s the best day and time to send marketing emails?
On the Klaviyo blog, we get into some general recommendations for when to send, then dive deeper to teach you how to find the best send times for your specific use cases. Read all about it: bit.ly/4epaxiS
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At least half of the job in marketing is to find different ways to say the same thing over and over and over again.
This is why AI tools create a huge advantage.
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Tracey Wallace retweetledi
Overwhelmed with gratitude & excitement. We're just getting started, folks 🚀
Adam Ryan 🤝@AdamRy_n
I'm proud to make two big announcements today for Workweek: We've launched a Professional Network Platform and to help accelerate our success, we've raised a $12.5M Series A financing round.
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Tracey Wallace retweetledi
AI writing tools are not yet capable of putting together well-written, well-researched, and logically-flowing articles from a news/reported angle.
The more I experiment with them, the more I see this evidenced.
We still need good journalists.
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Did you know you can convert Instagram users to email and SMS subscribers in just a few short steps? Brett Bernstein, CEO and founder of Gatsby, walks you through how it works and shares some impressive results on the @Klaviyo blog today. bit.ly/3VehqL2
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Tracey Wallace retweetledi
The Klaviyo team has been on their A game delivering your top-requested product updates 😎 Check out the FIVE new releases that are too good to miss.
Learn more here: klaviyo.com/product/whats-…
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Tracey Wallace retweetledi
From exclusive deals to encouraging customers to shop small, discover how brands extend the impact of Amazon Prime Day with innovative marketing tactics.
bit.ly/4aqNLDT
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Tracey Wallace retweetledi
If a customer is on the fence about a purchase, send them a perfectly-timed message when that product is running out. Low inventory flows are now available in Klaviyo to help you drive more sales.
bit.ly/4bCpPOO
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How can you make sure you're getting everything you can from your SMS marketing strategy? Here are 6 SMS use cases, complete with 11 examples of real-life SMS marketing campaigns and automations that check all the right boxes. bit.ly/3V2PtXN
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The ecommerce brands seeing the most revenue from their SMS marketing efforts send at least 1 campaign per week, up to 2-3 depending on segmentation. Here's a step-by-step how-to you can use on repeat for setting up successful SMS campaigns. bit.ly/3WGEunT
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Healthy SMS list growth is one of the biggest factors in generating revenue from SMS marketing. But it’s easy to accidentally go about it the wrong way. Here are 14 tips from @klaviyo for getting more SMS subscribers the right way. bit.ly/4ajSFSV
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We know that 40% of our customers operate multiple @Klaviyo accounts—and we heard you when you said you wanted a more seamless experience. We built Klaviyo portfolio for you. bit.ly/3QkG8aH
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Tracey Wallace retweetledi
Do you find yourself spending too much time toggling between accounts to handle user management, billing, or compiling individual reports?
Introducing Klaviyo portfolio, the smartest way to manage all your accounts in one place.
Learn more here: klaviyo.com/features/portf…
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Tracey Wallace retweetledi
This is the BEST content piece on webinar strategy that I came across.
Covers sales cycle and its relation too.
No fluff, only actionable value by @TraceWall and @workweekinc
workweek.com/2024/04/16/a-w…
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Similar to email, effective SMS marketing relies on a fine-tuned audience targeting strategy to see results. But when @Klaviyo surveyed ecommerce execs for their input on personalized marketing at scale, they identified a glaring obstacle: data siloing. bit.ly/3xwIDR1
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@timothypeckover @futurecommerce @emily_singer @RosenZone Thanks so much, Tim! Got a few here to sign up for myself!
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Here are the 10 ecommerce & marketing newsletters I subscribe to and (the important part) actually read — these will level you up 📈:
👁️ The Senses - @futurecommerce
🍿 Chips and Dip - @emily_singer
✏️ Contentment - @TraceWall
🛒 Express Checkout - @RosenZone
🧨 Exploding Topics - @explodingtopics
🧠 Why We Buy - @KateBour
🎓 After School - @caseymlewis
🛠️ The App Collective - @DebMecca
📝 Longview - @cgillespie317
🤔 Brain Food - @farnamstreet
What would you include as your must-reads?
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Tracey Wallace retweetledi
The typical rhythms of seasonality don’t have to prevent your business from connecting with—and providing value to—new or existing customers. Here’s how AriZona Beverage Co. used @Klaviyo’s foolproof 4-step formula to combat seasonal fatigue. bit.ly/4cCT19X
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Tracey Wallace retweetledi
This is the best marketing advice I have read in maybe... years.
Hats off to Bernard Huang on coining and fully explaining "Ranch-style SEO."
Bernard Huang@bernardjhuang
Finally got around to publishing the SEO strategy that I've been calling "Ranch-style SEO". Rather than aggregating content into one massive pillar page, this method emphasizes the disaggregation of content into precise, digestible pieces that strategically align with the user's search journey. It’s time to unlearn what you know about SEO: * the era of keyword dependence and Skyscraper content is obsolete. * technical SEO has become a commodity. * and backlinks have lost the blast-off potential they once had. What is Ranch-Style SEO and why is this the future of SEO content strategy? Read more here: clearscope.io/blog/ranch-sty… Shoutouts to Amanda Johnson for copy editing and @_DennisBuckley for help drafting! We debuted this strategy first on a Growth Machine webinar almost 3 years ago! "The Future of SEO Starts With the Death of Classic Keyword Research" with @amandanat And yes, "Experience" is a part of the Perspective Framework that I laid out at the 29:30 mark of the recording here before the extra "E" was added to E-E-A-T 😁 : youtu.be/EEuMUy10KnU?si…
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