Tracing The Path Podcast

@mkerrhardy @TxStHistAssoc @TexasMonthly We are huge fans of the role Texas played in US History . . . so many unheralded moments. podomatic.com/podcasts/traci…

Last weekend, the newly formed Alliance for Texas History—a breakaway group of prominent historians dissatisfied with the @TxStHistAssoc—held its first symposium in Fort Worth. I was on hand to cover the event for @TexasMonthly texasmonthly.com/news-politics/…

Don't celebrate Women's History Month without us! Learn about the woman who invented candy canes, one who bombed the US President for suffrage, the women of Muscle Shoals, and Katharine Wright . . tracingthepath.com "Best History Podcast" award #homeschool

Excited to announce we won "Best History Podcast" at the @NYCPodcastAwards last night! #historypodcast

@eat1er That whole story was amazing. podomatic.com/podcasts/traci…

Someone really needed to give Joan a gun the SCDP was absorbed into McCann Erickson

@musings_blonde @GPCBackwards If you ever need a homeschool history project, many homeschoolers use us. :)

@GPCBackwards Indeed, lol. It was a good homeschool lesson, we looked up the history of cinema. 🤣

My son: “Look Mom, I colored the characters black and white… like TV in the 80s.” I’m choosing not to unpack that 😂

@MemoryMedieval We don't mind if you share that we're your #1 podcast choice. We're not humble. :)

I may be biased but this may be the second best history podcast out there! You must follow and listen! 👇

@JessicaJJJane_ @Juliedonuts That's awesome. Rachel Marie Martin is my wife!

The world can change quickly Friends matter greatly Alone and lonely are different Hope matters Learn from the past The small moments are beautiful Kindness is a great gift Optimism is priceless Be grateful for family Heroes truly exist Give back generously Never stop trying Reach out to those you love Live with bravery ~ RACHEL MARIE MARTIN, THE BRAVE ART OF MOTHERHOOD

We were never meant to pay for our own existence. This is FIRE!🔥🔥🇺🇸

Excited to have meet my favorite Survivor players ever! #survivor50idolhunt #survivor50challenge

@lawyer4laws @RetroNewsNow Ever hear that whole story? It's amazing! podomatic.com/podcasts/traci…

@RetroNewsNow One of the greatest Coca-Cola commercials ever Idea by Bill Backer (McCann Erickson): While stranded during a layover at Shannon Airport in Ireland, he saw frustrated travelers come together and bond over Coca-Cola.

🎶On February 12, 1971, the Coca-Cola jingle ‘I’d Like to Buy the World a Coke’ began airing on radio stations in the United States

@IBHallofFame @UCCHistory @CNaM_ie @IBIreland @RTEArchives How did we not know about that event? Would love to have attended.

A flavour of the radio exhibition displayed at the Broadcast to Podcast Conference 2026 in UCC @UCCHistory @CNaM_ie @IBIreland @RTEArchives

@Keenan60938015 @carrieunderwood We're the subject of many "listening clubs". :) Happy to volunteer.

@carrieunderwood Same here! Maybe we should start a 'serious listening' club. 😂

I really need to work on my “I’m listening intently” face. 🫣

@tom4141tom We'd love to come to an 1812 conference!

Re-enacting Memory: 2013, the poster art for our War of 1812 History Conference. Poster by Rich Parkinson, art by Craig Williams We are still organizing conferences! Next up will be in London, Ontario in partnership with Heritage London. historysymposium.com

@dannna_o That's true for sure. McCann Erickson did some amazing things, but they weren't Dentsu size. podomatic.com/podcasts/traci…

？？ McCann Erickson

Happy Birthday 2RN . . . long live audio!!! irishexaminer.com/opinion/commen… @irishexaminer

@LEADTSHub Wish we knew about this sooner. :)

Following the success of the Secondary Conference we are excited to host the Primary History Conference next week! Do not miss the opportunity to join Stuart Tiffany and Kate Jones for a powerful day! Reserve your place for the 6th February shorturl.at/vH3T8

@IBHallofFame @UCC I wish I'd known about that event.

Great discussion on talk radio I'm Ireland at the Broadcast to Podcast Conference in @UCC #irishradio100 #ucc

@verlagmeyer This is a better resource than Wikipedia. :). podomatic.com/podcasts/traci…

Ads were written by the mighty McCann Erickson en.wikipedia.org/wiki/McCann_(c…

🍸🇮🇹⛷️Skiing Martini advert: Longer version with more shots of Furgenn lift Cervinia/Zermatt. Exquisite images of skis with no sidecut, glacier type sunspecs, 70s skiwear and ... Martini... youtube.com/watch?v=dePwvI…

@maenadea @JuncoHighway @thechosenberg We'll add to that . .. podomatic.com/podcasts/traci…

@JuncoHighway @thechosenberg archive.nytimes.com/mediadecoder.b…

@veggieto @EdKrassen @Sec_Noem We love the impact McCann-Erickson made on the world. So much so we told the whole story: podomatic.com/podcasts/traci…

@EdKrassen @Sec_Noem Early on in my career, before I went into tech, I worked for McCann-Erickson Advertising for 14 years on the Coca-Cola account. With my years of experience working in creative, I can safely say this is absolutely one of the worst spots I've ever seen.

Do you want to see how f’ing stupid @Sec_Noem is? Watch this “Meth” TV ad that Kristi Noem broadcasted throughout South Dakota when she was governor 6 years ago. “Meth. We’re on it!” This isn’t a joke. She’s that stupid! This is a woman that Donald Trump has running the Department of Homeland Security which ICE is part of.

@DivyaMangotra That is a pretty stellar list. We were fascinated by the Coca-Cola book as well, but realized there was a huge part left out. :) podomatic.com/podcasts/traci…

Here’s my 26 books for 2026 list. 📚 Equal parts fiction and non-fiction. Non-Fiction 1. The Goal by Eliyahu M. Goldratt: A business classic that introduces the Theory of Constraints and practical ways to identify and fix production bottlenecks. This is one of the books recommended by Jeff Bezos, making it an easy addition to my 2026 reading list. 2. Poor Charlie’s Almanack by Charlie T. Munger & Peter D. Kaufman: A collection of lessons on investment strategy, philanthropy, and living a rational, ethical life from the legendary vice chairman of Berkshire Hathaway. Charlie Munger has inspired so many, and I am really looking forward to learning more from his work. 3. Hidden Potential by Adam Grant: Evidence-based advice on how to cultivate skills, character, and environments that unlock long-term achievement. This one came highly recommended by one of my favourite accounts on the internet—Reads with Ravi and I am excited to dive into it. 4. Tiny Experiments by Anne-Laure Le Cunff: A transformative guide to rethinking our approach to goals, creativity, and life itself, encouraging us to discover and pursue our most authentic ambitions while making a meaningful contribution. Another great recommendation from Reads with Ravi. 5. The Happiest Man on Earth by Eddie Jaku: A Holocaust survivor’s memoir that traces unimaginable trauma to a philosophy of gratitude, resilience, and the conscious choice of joy after atrocity. Another recommendation from Reads with Ravi which I take very seriously. 6. Financial Intelligence by Karen Berman, Joe Knight and John Case: Accessible, jargon-free, and filled with engaging real-world examples, Financial Intelligence helps non-financial managers understand the nuance behind the numbers and bring greater clarity to everyday business decisions. A very strong recommendation from my husband —which instantly moved this up my list. 7. The 12-Week MBA by Bjorn Billhardt & Nathan Kracklauer: This book offers practical guidance for aspiring business leaders while making a compelling case for a new approach to management education. I haven’t done an MBA, so I am hoping to learn some fundamentals and put them to use in my day job. 8. Becoming Trader Joe by Joe Coulombe and Patty Civalleri: I am a big fan of Trader Joe’s, and ever since listening to the Trader Joe’s episode on the Acquired podcast, I have been looking forward to learning more about how the brand built such an iconic customer experience and a workplace employees genuinely love being part of. 9. For God, Country, and Coca-Cola by Mark Pendergrast: A comprehensive history of the Coca-Cola company, tracing its cultural reach and controversies across the 20th century. Another recommendation from the Acquired Podcast—and I loved their episode on Coca-Cola. Who knew the brand played such a major role in shaping the modern image of Santa Claus? 10. Still Bobbi by Bobbi Brown: A forthcoming memoir about authenticity, reinvention, and life behind the brand. I love Bobbi Brown Cosmetics and cannot wait to learn more about the history and strategy behind this truly iconic brand. 11. HBR at 100: An anthology of Harvard Business Review’s most influential essays on leadership, strategy, and innovation. I am hoping to deepen my understanding of these areas and put the insights to use in my day job. 12. The 5 Types of Wealth by Sahil Bloom: A practical framework that redefines wealth across five domains—Time, Social, Mental, Physical, and Financial with exercises to help design a more balanced life. Sahil was a guest at a work event where he spoke about this book and it became an immediate addition to my TBR. 13. Dopamine Nation by Anna Lembke: A psychiatrist’s analysis of modern overconsumption, dopamine biology, and addiction like behaviours and how to rebalance pleasure and pain. The book shows that finding balance lies in combining the science of desire with the wisdom of recovery. Another brilliant recommendation from Reads with Ravi. Fiction 1. In Your Dreams by Sarah Adams: A small-town, friends to lovers rom-com following Maddie, a culinary-school hopeful, as she returns home and rediscovers love, belonging, and herself. This novel is the final book in the beloved When in Rome series, bringing the series to a close—one I am personally not prepared for. 2. The Night We Met by Abby Jimenez: A life-altering, emotionally honest contemporary romance about one split-second decision that changes everything. All of Abby Jimenez’s books have been five-star reads for me, and I cannot wait to see what’s in store for us this time. 3. The Midnight Train by Matt Haig: A magical story with elements of time travel about a man who boards a mysterious train that allows him to relive pivotal moments of his life. Matt Haig’s books are always deeply thought-provoking and I cannot wait to be put through it one more time. 4. And Now Back To You by B.K. Borison: An enemies-to-lovers rom-com between two meteorologists that blossoms into an unexpected friendship and a slow-burn romance. I loved reading First Time Caller in 2025 and cannot wait to continue the series with this one. 5. A Man Called Ove by Fredrik Backman: A curmudgeonly widower’s world is transformed by new neighbours, leading to tender and funny lessons about community and purpose. This will be my first Fredrik Backman book and yes, I know I am very late to this party. 6. An Academic Affair by Jodi McAlister: A campus set enemies to lovers romance that mixes sharp wit with emotional stakes as academics clash and fall for each other. So many of my favourite BookTubers have raved about this one, and I cannot wait to finally dive in. 7. Just Friends by Haley Pham: A dual timeline, second chance romance about childhood friends reconnecting as adults. It is a story of second chances, the weight of dreams, and finding your way back to the people who feel like home. Very much giving People We Meet on Vacation vibes and I am absolutely here for it. 8. It’s Different This Time by Joss Richard: A second chance romance set in the broadway world about former roommates confronting old wounds and rediscovering love. This one was all over my socials last year, so I clearly have to see what the hype is about. 9. The Shippers by Katherine Center: A feel good friends to lovers romance set on a cruise, filled with banter, nostalgia, and summer-romance hijinks. Katherine Center’s books always have such interesting premises and backdrops and this one looks to be no different. 10. Intermezzo by Sally Rooney: A literary novel following two brothers in the aftermath of their father’s death, exploring grief, desire, and complex family dynamics. This will be my first Sally Rooney book and I am very excited to finally experience her writing. 11. The Ministry of Time by Kaliane Bradley: A genre-blending novel about a government “Ministry” that manages time-travel “expats” and the relationship that forms across eras. Some of my favourite authors have given this book rave reviews and I am really looking forward to reading it. 12. No Matter What by Cara Bastone: A tender, slow-burn romance about a couple navigating a traumatic incident and trying to rebuild and find their way back to each other. I am still thinking about her other books Promise Me Sunshine and Ready or Not — both of which were among my favourite reads of 2025. 13. Our Perfect Storm by Carley Fortune: A story about two best friends who spend one week in paradise, forced to either repair or risk losing their lifelong bond. I loved reading One Golden Summer in 2025 and am really excited to pick this one up.