Transform magazine

Andrew Thomas caught up with WPP’s CEO Mark Read at Cannes Lions to talk about WPP's wins, its investment in AI, the WPP employer brand, the challenges at Cannes for brand design agencies and that interview with Elon Musk. Watch the interview in full: youtube.com/watch?v=fk9UZG…

🔈We need you! We are recruiting for judges for Transform Awards North America 2024!🔈 You need to: 📌 Be an expert in branding, marketing and corporate communications 📌 Work in-house / client-side 📌 Work within North America Email Olivia at oconnelly@transformmagazine.net

🥳Brand new categories for Transform Awards North America 2024!🥳 Audio branding: Best audio brand, Best sonic brand activation and Best sonic brand evolution. Best visual identity from the automotive sector. Best use of packaging (limited edition). 👉bit.ly/43caosy

🗓️ It is time to book your table for Transform Awards Europe 2024! 🗓️ The event will be taking place at The Brewery in London on 17 April. The offers: Book here 👉 bit.ly/41SdUZF Venue details 👉 bit.ly/48nG7da #TransformAwards

🥳 Transform Awards North America 2024 is proud to announce we are open for entries for the 10th year in a row! 🥳 For any questions about the awards, please email Olivia at oconnelly@transformmagazine.net #TransformAwards #branding #brand #rebrand #design #NorthAmerica

🏆 The winners are announced! 🏆 We were pleased to announce the winners for Transform Awards Asia 2023 in Shanghai last night! A huge congratulations to all the amazing winners. View the winners here 👉 bit.ly/3sHWHVA Read the news story 👉 bit.ly/49MhlEB

Just one day to go until the late entry deadline for Transform Awards Europe 2024! 🗣️ Now is your last chance to enter! What are you waiting for? Enter now 👉 bit.ly/4605jWo Need more time? Contact Olivia at oconnelly@transformmagazine.net for any extension requests.

Enter our special recognition categories for Transform Awards Europe 2024! Do you want to make your employees feel valued and appreciated? Nominate yourself, client, or colleague into: ⭐ Brand strategist of the year ⭐ Creative director of the year ⭐ Young contender of the year

📢 One week until the late entry deadline for Transform Awards Europe 2024! 📢 Submit your entries by 20 October. What are you waiting for? Enter here 👉 bit.ly/4605jWo Need more time to craft your submissions? Contact Olivia at oconnelly@transformmagazine.net.

👥 Meet some of our amazing judges for Transform Awards Europe 2024 👥 communications. Check out the rest of the judging panel 👉 bit.ly/45MduFH Want your work to be judged by these experts? The late entry deadline is on 20 October. What are you waiting for?

That’s all folks! What a fantastic Brand Summit conference that was, filled with brilliant insights and real-world examples of putting strategy and creativity into practice. Now, onto Transform Awards MEA 2023 👀

@PepsiCo Gianmauro’s advice: Generate pride. Make your users and consumers your best product and brand ambassadors.

@PepsiCo “The way we connect to people is by building experiences. But how do we design them? It is by leveraging emotional flow.”

And finally, going out with a bang, @PepsiCo vice president and head of design, Gianmauro Vella, will discuss brand localization, and how this art can bridge national and cultural divides. One great example of putting this in practice include Pepsi’s ‘Mo Salah’ campaign in Egypt.

“Why are we not finding the bigger stories? Why are our products not trying to go beyond that superficial aspect and go deeper into meaning? What we have done is take every single touchpoint and then say, from the moment the visitor arrives, what is that they actually seeing?”

The moment you try to put a branding framework on it, you’re starting to come across this bigger universe and something that needs to take in the requirements and expectations of stakeholders.”

Up next, Dr. Federica Busa, advisor and strategy lead at WithFeeling, will give a thought-provoking session on experience planning. How can mindsets, skills and components create physical and mental environments to create memories that inspire and transform all audiences?

@NEOM Antony believes a strong brand is built on a foundation of clear values that guide all aspects of a company’s culture and behaviour

It seems like everyone is talking about NEOM, the planned smart city in Tabuk Province, Saudi Arabia. @NEOM senior marketing director, Antony Lawrence, will discuss the importance of developing its brand values internally to help foster a strong sense of purpose