Jena Araojo

@IntRelNetUL B! Fostering LT Relationships is the end goal that companies are trying to achieve in order to provide EXPERIENCES and not simply transactional relations with the customer. Social Media is a current trend that enables this shift.

#IRNWK10 #Q4 @IntRelNetUL Marketers may face difficulties in moderating discussions. It is not hard for conversations to take a turn for the worse and now, that brand is tied to the topic at hand

#IRNWK10 #Q3 @IntRelNetUL Companies build communities because they want to create a more personal relationship with their fans. With social media on the rise, this is a great outlet to connect with consumers who may not call customer service lines or "write in" with questions

#IRNWK10 #Q2 @IntRelNetUL Establishing online communities allows companies to research and better target their intended audience and their habits. They can then pinpoint where they can improve their strategies/products/etc

#IRNWK10 @IntRelNetUL #Q1 TripAdvisor is a community of travelers who rate experiences from recent trips, stays, meals, etc. An online platform and mobile app, TripAdvisor invites people to provide both the company and future guests with insight that can better the experiences

A@IntRelNetUL #IRNWK9 #AerieReal was started in response to the impacts photoshopped magazine images can have on a woman's self-esteem. For every un-edited post their fans tag them in, Aerie donates to NEDA - Aerie promotes healthy body image and bring free publicity to the brand

#IRNWK7 @IntRelNetUL #Q3 It seems that CLV does not take into account what happens after the sale is made. How does the relationship grow? What changes can they make to retain loyalty? These are critical touchpoints that companies need in all industries today.

@IntRelNetUL #IRNWK9 #Q2 For legacy brands like Burberry, implementing technology has allowed them to interact with a new target market that is currently on the rise. They make innovating technology a core in their business model as they continue to pioneer in their industry

@IntRelNetUL #IRNWK9 #Q1 Burberry integrates tech in their stores, giving IPADS to associates to better help their customers. As all industries are being driven by technology and as social media is driving millennials, companies can now speak/interact with them on "their level"

@IntRelNetUL #IRNWK3 #Q3 Vlogs are informational, they can be humorous, but ultimately they draw in the viewer in a medium that is more interactive than a simple blog post. They bring life to published materials that keep the attention of the user.

@IntRelNetUL #IRNWK7 #Q2 Benefit to hospital trust: using new competencies for their inventory management system. This reduced costs, time, and frustration. Benefit to Cook Medical: had a relationship other than transactional and was able to invest in something new, supply chain.

@IntRelNetUL #IRNWK7 #Q1 The Strand has a Close Relationship with their suppliers (such as Caroline and Sean). By only sourcing local ingredients, the Strand forms a strong bond with members of the community, providing financial support to local businesses as well.

#2c This relationship was a direct and self-oriented strategy. Youtube saw that Paul Logan crossed the line and quickly began to fix the backlash that had now been dispersed across social media. This decision was made in a matter of days from when the video was uploaded.

#2b The trigger for the end of the relationship was the post of his video. No external factor or changes within YouTube caused the ending of this "B2B" relationship. It ended because he lacked judgment that caused an uproar in the mental health community and elsewhere.

@IntRelNetUL #IRNWK6 #2a In spite of Logan Paul's lighthearted video about suicide in Japan, YouTube ended their business relationships with the youtuber by removing his videos from YouTube Preferred and would be cutting his videos from a new series on the website

@IntRelNetUL #IRNWK6 #Q1 Amazon - Regardless of the $50yr Prime Membership I stay because the customer service is unbeatable and when a crisis happens, they always fix my issues. For my siblings, they are locked into Milan (Epi-Pens) though overpriced they need it to survive

^^^ Interactional (IN)Justice

I would categorize this instance as International (IN)Justice. United did a horrible job at providing a humane experience for this customer which brought bad press to the Airline and industry as a whole -- no the industry is always on watch

@IntRelNetUL #IRNWK5 #Q3 United Airlines is the best example of service failure. 2 security guards forcibly removed a man from his seat - giving him a concussion. This sparked an outrage from society, forcing the airline and others to relook at their customer service policies