TrinityP3

Modern marketers are overwhelmed with data but still struggle to prove business impact. Discover how to close the marketing effectiveness gap with strategic measurement frameworks, finance alignment, and outcome-driven marketing. ap1.hubs.ly/y0RZHn0

@elizai69 Edge

Prove me worng?? Only for Genius??

Unlock the secrets to thriving in marketing! Join industry powerhouse Amanda Connors as she shares her journey from Myer to wellness. Learn how to master customer obsession, resilience, and building brands that last in a changing world. Tune in now! ap1.hubs.ly/y0NH040

@Bella_91m7u Iowa

Your first guess was wrong… now use your brain, not your speed 🇺🇸 Think carefully before you answer ???

Marketing ethics is no longer a side issue—it’s central to growth. From AI to data privacy and transparency, here are the key challenges marketers must navigate 👇 ap1.hubs.ly/y0NqkQ0

Ethical marketing is no longer optional. From AI and data ethics to sustainability and transparency, here are the top issues every marketer needs to navigate in 2025 👇 ap1.hubs.ly/y0NrNS0

Ahron Young, founder and CEO of Ticker News, shares his journey through modern journalism, exploring how technology is reshaping news, why integrity still matters, and how Ticker Studio is redefining credible, engaging media. ap1.hubs.ly/y0Np8f0

Is your agency operationally fit enough to win more business, more often? Don't wait for a pitch to uncover hidden constraints. Our Agency Operating Index provides a clear, market-backed diagnostic to benchmark your performance, pricing, and product. ap1.hubs.ly/y0NpXy0

Marketing transformation isn't just about digital—it’s about structural clarity. Are you a CMO or Fractional leader ready to turn operational chaos into a high-performance marketing engine? Read our latest guide to optimizing your ecosystem: ap1.hubs.ly/y0NpTW0

Storytelling isn’t enough anymore. In this podcast, John Elbing explains why storybuilding puts the consumer at the centre, how it creates stronger emotional connections, and why consistency across audiences is critical for both B2C and B2B brands. ap1.hubs.ly/y0BbHK0

Trust isn't earned in a 3-hour pitch—it's a loan. The pitch is just the credit check. The moment an agency is appointed, they are in deep "trust debt." Read why marketers need to act like bank managers to build real partnerships: ap1.hubs.ly/y0KSzF0 #AgencyPitch #Marketing

More marketers are choosing to run agency pitches themselves — but DIY doesn’t always mean better. In this post, TrinityP3 explains why DIY pitching is on the rise, the three biggest risks marketers face, and how to avoid costly mistakes. ap1.hubs.ly/y0FjGC0

What really happens inside agency pitches? Ellie Angell joins Darren to share insights from her time as the Undercover Consultant, revealing what agencies experience behind the scenes—and why poor behaviour, not the pitch model, is damaging the process. ap1.hubs.ly/y0BbC40

"Moving faster doesn’t mean cutting corners." ⚡ An unfocused pitch process is a drain on time, budget, and morale. We’re breaking down the 5 universal focus points needed to keep your agency selection on track and results-oriented. ap1.hubs.ly/y0Fh_b0

Marketing procurement is at a crossroads. This article explains why cost-cutting creates hidden waste, how AI is reshaping commercial risk, and how procurement leaders can evolve from price takers into value architects driving real marketing performance. ap1.hubs.ly/y0Bb-Z0

If last year was about Generative AI, this year is about agents. Angela Tangas, Jack Smyth and Darren discuss what agentic AI really means for brands, how it’s transforming creativity and decision-making, and why it’s becoming the new operating system. ap1.hubs.ly/y0B8W-0

Strategy isn’t dying — it’s being hidden. This article explores how data, AI and “black box” tools have devalued strategic thinking in pitches, and how marketers can refocus agency selection on insight, judgement and real strategic capability. ap1.hubs.ly/y0Cksw0

It’s time to speak the language of value. Our Finance Fluency Guide for Marketers shows you how to align campaigns with ROI, cash flow and enterprise value—plus test yourself with the Fluency Quiz. Download it and claim your seat at the table. ap1.hubs.ly/y0Fh_X0

Jon Wild shares how to build a growth engine, drawing on experience at Pet Circle, Groupon, Hotel Club, Unilever and O2. He explains turning data into insight, creating focus, scaling tests, mastering unit economics, and keeping strategy simple. ap1.hubs.ly/y0Fjfw0

This week saw the annual release of the WGEA pay gap figures. While the figures show there has been progress among some players in media and adland the fgures clearly show this is an ongoing problem for many major corporates.