Trip.com Group

Global expansion sounds simple, until you try to run a hotel in a new market. At Skift Asia Forum, @Trip’s Boon Sian Chai pushed back on a common assumption about Chinese travel demand driving growth abroad. During the session, H World’s Jihong He echoed the point more bluntly, noting that “a hotel is always a local product." The takeaway? Success abroad depends less on exporting demand and more on earning relevance market by market.

Cheers to every worker who turns effort into adventure 🌟 Today, we celebrate the heart of travel: the people who build, create, and dream big. Work hard, travel far. Happy International Workers’ Day! #TripcomGroup #Tripcom #InternationalWorkersDay #Travel

Strategic Partnership Announcement: Trip.com Group x Opera di Santa Maria del Fiore Trip.com Group is delighted to announce a strategic partnership with the Opera di Santa Maria del Fiore, the historic institution and guardian of Florence’s most prestigious monumental complex: the Cathedral, Brunelleschi’s Dome, the Baptistery, the Museum, and the Santa Reparata archaeological site. This collaboration will introduce the wonders of the Opera del Duomo to an even broader global audience. From the sheer scale of the magnificent Cathedral and the architectural marvel of Brunelleschi’s Dome to the timeless masterpieces housed within the Museo dell’Opera del Duomo, this complex represents the absolute pinnacle of human creativity. As the true heart and cradle of the city that birthed the Renaissance, Santa Maria del Fiore remains a beacon of history and beauty. Through this B2B partnership, we are proud to facilitate access to the Brunelleschi Pass, offering travelers a comprehensive journey through the Dome, Giotto’s Bell Tower, the Baptistery, and the museum’s hidden treasures. By joining forces with the Opera di Santa Maria del Fiore, Trip.com Group strengthens its commitment to supporting cultural excellence and enhancing the international appreciation of this incomparable heritage. #TripNews #Tripcom #Tripcomgroup #OperaDuomo #Firenze #Brunelleschi #Renaissance #Italy #Partnership

On the Frontlines of South America: Deepening our direct partnership with Localiza As a fast-growing global business, it is important for us to collaborate directly and closely with high-quality and like-minded supplier partners around the world. This week, we had the pleasure of meeting with the leading South American car rental supplier partner, Localiza, in our Trip.com Group Headquarters in Shanghai. During the discussion, we exchanged insights and observations of the global car rental industry and learnt more about our respective organizations. In particular, we were both pleased to learn that both of our organizations pride ourselves with providing high quality service and therefore, consistently getting high NPS scores from our customers. In addition, Trip.com group also shared important localization efforts for our diverse Asia-Pacific customers- in particular, our innovative deposit‑free program for China-outbound users, which helps improve user experience, NPS, convenience and therefore conversion to build a fast-growing sustainable business together with like-minded supplier partners. At Trip.com Group, we believe in bridging global supply and local demand through deep collaboration and real market insights. We look forward to a strong and lasting partnership with Localiza in South America and to building better travel experiences for everyone, one trip at a time. Drive Greater Milestones Together! #TripNews #Tripcom #TripcomGroup #Localiza #SouthAmerica #Partnership #CarRental #Travel

Trip.com Group Brings the Magic of “World of Frozen” to Life Through Strategic Partnerships Trip.com Group is proud to bring together Disneyland Paris and China Southern Airlines in a three-way strategic partnership — creating an immersive “World of Frozen” campaign that connects travelers from inspiration to journey. By integrating online and offline touchpoints, this collaboration builds a full-funnel experience — from discovery to conversion — across key travel moments. Here’s how the magic comes to life: 🎉 Exclusive Offer Launch Trip.com introduced the first-ever Disney co-branded “Exclusive Box Offer” on an OTA platform, bringing a unique travel experience closer to global audiences. ✈️ Frozen-Themed Flight Experience Selected China Southern flights feature immersive Frozen elements — from themed cabin details to onboard announcements and interactive surprises. 🛫 Airport Activation in Guangzhou At Guangzhou Baiyun International Airport, travellers are welcomed with dedicated check-in counters, photo spots, and themed experiences — turning every step of the journey into a magical moment. Through this collaboration, Trip.com Group continues to explore innovative ways to connect global partners, elevate travel experiences, and bring unforgettable journeys to life. #Tripcom #TripcomGroup #WorldofFrozen #DisneylandParis #ChinaSouthernAirlines #Partnership

🌱🌍Travel patterns are evolving in response to changing climate conditions and rising temperatures. This Earth Day, Trip.com Group's data finds that more travellers are exploring “coolcations” – destinations with milder climates and more balanced visitor flows. Trip.com Group continues to expand the breadth of lower-carbon travel options and labels across hotels, flights, trains, and cars, helping travellers make more informed choices while exploring the world. Read more: group.trip.com/media/article_… #EarthDay #MoreSustainableTravel #Coolcations #GSTC

This Earth Day, we celebrate the connection between people and the land. We interviewed two changemakers whose work in regenerative farming and the preservation of intangible cultural heritage shows how tourism can support both communities and nature. Trip.com Group’s Country Retreats initiative integrates accommodation, agriculture, and cultural experiences — helping revitalise rural destinations while sharing authentic traditions with global travellers. As travel becomes more global, protecting local wisdom becomes increasingly important for a more resilient and sustainable future. Read the story: group.trip.com/media/stories_… #EarthDay #MoreSustainableTravel #CountryRetreats #IntangibleCulturalHeritage #RegenerativeFarming

Trip.com is proud to announce the opening of its exclusive lounge at Sanur Pier, Bali—a key gateway to the world-renowned Nusa Penida. Serving thousands of travellers daily, the new lounge delivers strong brand exposure for Trip.com. More importantly, it enhances the guest experience by offering a comfortable, seamless, and traveller-friendly journey—from a clean and relaxing waiting environment, to clearer and more efficient ticket redemption guidance, as well as practical services such as luggage storage to address common travel pain points. Beyond improving on-the-ground services, this launch marks a key milestone in the Island Project, a collaboration with the Klungkung government. Together, we are working to strengthen Penida’s global appeal, accelerate digital transformation, and support infrastructure and sustainability initiatives—contributing to a more connected and elevated tourism ecosystem in Bali. More than a new facility, it represents a step forward in enhancing destination experiences and enabling sustainable tourism growth. #TripNews #Tripcom #Bali #NusaPenida #SanurPier #SustainableTourism #TravelInnovation #Destination

Strengthening our partnership to bring Fiji closer to travellers in Asia and beyond. We were honored to welcome Dr. Paresh Pant, CEO of @TourismFiji , along with the Tourism Fiji delegation, for the official signing of a two-year Memorandum of Understanding (MOU). This renewed collaboration builds on strong recent momentum.Flight bookings from Chinese travellers on our platform increased by over 35% YoY, while the Japanese market achieved nearly 40% year-on-year growth over the comparable period. The next phase will focus on destination marketing, product innovation, and conversion-driven initiatives across Asia. We look ahead to further elevating Fiji as a leading premium island destination! #TripNews #TripcomGroup #TourismFiji #Fiji #SustainableTourism #TravelInnovation #Destination

We are pleased to announce the launch of a direct partnership between Trip.com and VPG Vienna Pass GmbH. This collaboration marks an important step in expanding access to high-quality travel experiences, allowing customers to seamlessly discover and book one of Europe’s most popular city attraction passes. By combining Trip.com’s global reach with VPG Vienna Pass’s renowned offering, we aim to enhance convenience, value, and overall customer experience for travelers visiting Vienna. We look forward to a successful partnership and to creating even more opportunities for travelers to explore and enjoy the cultural richness of Vienna. #TripNews #Tripcom #Vienna #VPGViennaPassGmbH #Partnership

✨Order Food Like a Local with TripGenie Feeling lost looking at a foreign menu? Just snap the menu. Convert it into digital. Pick your bites. And that's it. Wherever you roam, order like you're home. Travel smarter. Travel with TripGenie. #TripGenie #Tripcom #Travelsmarter #foreignmenu #food #travel

Excited to announce our new partnership with Blue & Gold Fleet and PIER 39! 🚢 We’ve launched a multilingual self-service ticketing kiosk in San Francisco—our first in North America! Situated on the San Francisco waterfront, right next to Blue & Gold Fleet’s box office and adjacent to PIER 39’s Entrance Plaza, the kiosk lets international visitors and the local community seamlessly book San Francisco experiences in Simplified Chinese, Japanese, Korean and Thai. For added convenience and familiarity, guests can pay via popular cashless platforms including Alipay, WeChat Pay, Line Pay and Kakao Pay. This marks a key milestone for our North America expansion, bringing seamless, tailored travel access to San Francisco’s iconic waterfront spots for global travellers! #TripNews #TripcomGroup #Tripcom #BlueGoldFleet #Pier39 #TravelInnovation #SanFrancisco #GlobalTravel

Trip.com Group is heading to the U.S. Travel Association's IPW 2026 for the first time! Representatives from Hotels, Attractions & Tickets, Car Rental, and Destination Marketing will all be at Booth #1260, ready to connect, collaborate, and explore what's next. Come say hi. Let's talk travel. 🗓 May 17–21 | Greater Fort Lauderdale 📍 Booth #1260 #MeetUsAtIPW #IPW #TripcomGroup #TravelIndustry #Partnerships

We are proud to share that Trip.com Singapore, represented by Singapore General Manager Edmund Ong, has been presented with the “Top 10 Most-Improved Brands” award by YouGov, as part of its annual Best Brand Rankings. This recognition reflects the continued trust and positive sentiment from travelers in Singapore, and underscores our commitment to delivering better value, service, and travel experiences. YouGov’s rankings are powered by its BrandIndex methodology, which continuously tracks consumer perceptions across six key dimensions, including Impression (overall positive/negative sentiment), quality, value, satisfaction, recommend, and reputation. We are grateful to our users and partners for their ongoing support, and we remain committed to raising the bar for travel services. #TripNews #Tripcom #TripcomGroup #Singapore #BestBrands #Top10 #TravelExperience

We’re honoured to share that Trip.com Japan has been ranked No.1 in the 2026 Oricon Customer Satisfaction® Ranking for Overseas Travel Booking Websites in Japan — the first foreign OTA to achieve this recognition. The Oricon Customer Satisfaction® Ranking is one of Japan’s most recognised consumer satisfaction awards, based purely on feedback from real users who have actually used the service. We were also honoured to attend the award ceremony and celebrate this milestone. Our sincere thanks go to our customers for their trust and valuable feedback, our partners across the travel industry, and our dedicated Trip.com Japan team, whose daily efforts made this achievement possible. #TripNews #Tripcom #Japan #2026OriconCustomerSatisfaction #Awards

Trip.com is proud to be the official travel partner of the LEGOLAND® Malaysia School Challenge 2026 at LEGOLAND® MALAYSIA RESORT. As Asia’s largest LEGO® school competition returns for its fifth edition, this renewed partnership reflects a shared vision to inspire young minds through creativity, collaboration, and the joy of discovery. Building on a successful collaboration last year, Trip.com will continue to support champions with travel arrangements — making every step of the journey, from classroom to competition stage, smoother and more memorable. Together with LEGOLAND Malaysia Resort, we are committed to empowering the next generation of innovators and bringing people across Asia closer through meaningful travel experiences. #TripNews #Tripcom #LEGOLANDMalaysiaResort #Travel #Partnership

✨Trip.com has signed a strategic cooperation agreement with PT Taman Wisata Candi Borobudur, Prambanan dan Ratu Boko (TWC), the operator of Indonesia's premier cultural tourism destinations. The partnership encompasses comprehensive collaboration in ticket distribution, joint marketing, digital services, and multilingual visitor experiences, collectively enhancing the global appeal of Indonesia's world cultural heritage. 🏯 Through this collaboration, millions of international visitors can easily access the iconic sites managed by TWC: Borobudur Temple, Prambanan Temple, and Ratu Boko Palace, along with cultural performances including the Ramayana Ballet and a range of curated experiential packages — all of these sites are recognised as UNESCO World Heritage Sites. Under the agreement, Trip.com will distribute tickets for all TWC-managed attractions globally. A key highlight of this partnership, we’ll collaborate with third-party partners to offer Chinese-speaking guides and localised informational materials to serve the growing number of Chinese tourists, while leveraging our marketing channels to boost the visibility of Borobudur and other destinations among Chinese travellers. #TripNews #Tripcom #Indonesia #TWC #Travel #Partnership #Culturalheritage #Experience #Borobudur #Prambanan #RatuBoko #Yogyakarta #UNESCOWorldHeritage

From Questions to Solutions: How TripGenie Powers Every Step of Your Trip

Trip.Best 2026 Thailand Travel Trends and New Travel Solutions Unpacked wrapped up with great success! 🎉 Search ‘Best Thailand’ or ‘ทริปเบสท์ประเทศไทย’ on the Trip.com app to find more travel rankings and tips on Trip.Best!