Tronvig Group

Escaping the sea of sameness in doctor & #HospitalMarketing is possible, but it requires a willingness to take strategy seriously and push hard on the creative to serve that strategy. This is not about harnessing genius but creative problem-solving. tronviggroup.com/sea-of-samenes…

What’s the difference between a community health system and an academic medical center? And what happens when the two come together (for the patients & the orgs)? #hospitalmarketing tronviggroup.com/academic-and-c…

At some level, branding is branding. But in our work with #healthcare orgs on their #branding strategies & advertising, there are specific challenges worth noting. We've quite a few #healthcaremarketing blog posts so let us share some in this thread⚕️ tronviggroup.com/challenges-of-…

Getting down to business. My brand presentation at #MuseumForward in Jakarta for @icom_mpr included a segment delivered from the lovely ginko motif carpet. #MuseumBranding

We believe that the longer we tough it out, the more successful we will be. But this just isn't true. s.hbr.org/3bf5DGG

Presenting & discussing museum brands on behalf of @icom_mpr in Jakarta and looking forward to hearing from museum & heritage experts from around the world

When we talk about 'community' or 'brand' or 'audience' with our #Museum colleagues, do we all mean the same thing? I had the honor of co-authoring a glossary with some of my brightest peers in the field. Here's a Q&A with the team: aam-us.org/2024/04/19/def… @AAMers @TronvigGroup

We are paying tribute to the life and art of #FaithRinggold, who passed away on April 13 at the age of 93. ❤️ Her artwork and activism will be remembered by artists and art lovers for years to come!

Speaking the Audience’s Language: Adam Rozan & James Heaton on the #MuseumMarketing Glossary via @AAMers aam-us.org/2024/04/12/spe…

Will the #marketing profession be able to navigate and harness #AI’s potential w/o fundamentally compromising the integrity of our professions? tronviggroup.com/ai-in-marketin…

Museum Inclusion: Who’s Really Telling The Story? #Museum #InclusionMatters tronviggroup.com/museum-inclusi…

🚨 Museum advocates, act now! Congress is finalizing FY 2024 funding. The Office of Museum Services (OMS) needs your support against potential cuts. Contact legislators now to back at least $55.5M for OMS. Your voice is vital! congressweb.com/aam/84/

Writing for @Forbes about college choice and marketing. forbes.com/sites/marybeth… @RutgersU @RutgersGSE @SDPInstitute @RutgersU_News @Jenzabar @TronvigGroup @tiktok_us @Spark451inc #collegechoice #collegemarketing #highereducation #collegestudents