Trove

We're experiencing a watershed moment, for the industry, for our partners, for consumers, and at Trove. We are thrilled to share this announcement and are exhilarated by our future plans. Congrats to both Andy Ruben and Gayle Tait, two exceptional leaders! wwd.com/business-news/…

Source: apnews.com/article/8dcc8f…

Some fast fashion companies launch 100's or even 1000's of new products every single week.

It’s time for consumers & the #retail industry to stop giving credence to #sustainability initiatives that don’t consider production.

There are no silver bullets but getting more out use of what we make is an essential part of any solution to fashion’s #sustainability crisis.

Resale Is the Most Powerful—and Most Obvious—Lever We Have to Solve the Problem.

Resale as a channel meets customers where they want to be - engaging with existing customers and acquiring new younger customers.

#customers want a resale experience that’s true to their brand. 63% say that want to purchase #resale direct from the brand.

65% of #resale customers on branded resale storefronts are first-time customers.

And for brands secretly concerned #resale channel would cannibalize mainline sales - the numbers dispel that fear.

In fact, #resale is growing at twice the rate of the US #fashion market overall in 2021.

There’s certainly no longer a stigma associated with #secondhand shopping.

The pandemic & recent #climate crises have made #sustainability a much bigger priority for many consumers.

Now is the time to make a change.

It’s a vicious circle: consumers love new stuff & brands increase production to fulfill a need for newness…& then consumers buy even more.

#apparel labels used to produce #clothing for 5 or 6 seasons. Today, fast #fashion companies produce 50 “microseasons” a year

There is no amount of math where these ‘less bad’ items offset the harm in producing 100B items each year for 7B humans.

The average US customer bought 64 items last year vs 12 in the 1980s.

In #retail models today, overproduction of items used less is a feature, not a bug.

That one, simple shift enables brands to grow their businesses without growing their #carbon emissions.