
YOUTUBE SHORTS TERMS YOU NEED TO KNOW
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Swipe rate = who stops vs who scrolls
Replays/loops = people watching again
Views = how many people watched
Impressions = how many people were shown your video
CTR (click through rate) = clicks per impressions (mainly for titles/thumbs outside feed)
AVD (average view duration) = how long people stay
Retention % = how much of the video people watch
Engagement = likes, comments, shares
Hook = first seconds that stop the scroll
Consistency/trust = account history affects reach
Outlier = a video that performs way above your average
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