Sarah Turner

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Sarah Turner

Sarah Turner

@TurnerInk

London copywriter who hates blah blah copy especially the words 'solution' and 'strategy'. And loves starting sentences with 'And'. And yes you can.

London, UK Katılım Ocak 2009
654 Takip Edilen4.4K Takipçiler
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Kiwi 🥝✨
Kiwi 🥝✨@KiwiOnTheSticks·
It’s “unkempt”, not “unkept” It’s “piqued” your interest, not “peaked” your interest It’s “a part of” or “apart from”, not “apart of” It’s “to each his own”, not “to each is own” It’s “moot” point, not “mute” point
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Dickie Bush 🚢
Dickie Bush 🚢@dickiebush·
A 10-bullet writing masterclass from the father of advertising, David Ogilvy:
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Chase Dimond | Email Marketing Nerd 📧
Effective copywriting is all about tapping into people’s emotions. Once you understand what makes them tick, you can craft compelling copy that drives them to action. As a “cheat sheet,” Clayton Makepeace developed a system of 16 “dominant emotions.” Here’s how to use them:
Chase Dimond | Email Marketing Nerd 📧 tweet media
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Stan/Lee
Stan/Lee@StanLeeTweets·
Keep it simple. Please.
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Sarah Turner@TurnerInk·
Ha ha love these.
BrandGully@BrandGully

How marvellous! Must have been fun for the #Cadbury brand team and their creative partners to put this together. Believe there are some dozen odd versions of these limited-edition packs out on retail shelves in the UK. Just love how #DairyMilk’s iconic ‘Glass and a half’ motif has been put to good use here with ‘the pour’ doubling up as a divider. Would love to know the agency behind this idea and package design. Anyone on the timeline from Mondelez or related with info on this? #Packaging #Design #Retail #CPG

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richard shotton
richard shotton@rshotton·
First time a poster has stopped me in my tracks for a while The interplay of the hands and the copy is tremendous
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Farmers Weekly
Farmers Weekly@FarmersWeekly·
Absolutely love this sign in Cumbria! 😂
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Dr Helen Ingram
Dr Helen Ingram@drhingram·
It really annoys me when people use the wrong word and don’t have the humidity to admit it
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