Two Sides

On Global Accessibility Awareness Day, it’s clear that inclusive design is no longer optional—it’s essential. See brands who are rethinking packaging to make them accessible for everyone here twosides.info/UK/the-rise-of… #GlobalAccessibilityAwarenessDay #PackagingDesign

Did you know? 65% of consumers prefer to read in print. In a digital world, there’s still something about holding information in your hands that just works. Discover more facts here twosides.info/get-the-facts-…

Augmented reality (AR) is transforming labels into digital touchpoints, turning everyday products into immersive brand experiences. Read more here twosides.info/UK/how-augment… #AugmentedReality #ARLabels #ProductInnovation #SmartPackaging

From McDonald's using packaging to support engagement, to print like Kelli Anderson’s typography pop-up, and formats from DS Smith, paper is being reimagined across categories, and the implications for the industry are significant. Read more here ow.ly/GHZ650YXHuQ

With reading among young people at a 20-year low, the National Literacy Trust have launched the National Year of Reading 2026. Publishers, educators, and media all have a role to play in making reading relevant again. Read more here twosides.info/UK/the-nationa…

Small change, big signal. Babybel’s shift to recyclable paper outer packaging shows how brands are aligning with existing recycling systems, without compromising product performance. Find out more here twosides.info/UK/babybel-tak… #SustainablePackaging #Sustainability #Babybel

Have you read the latest issue of The Page? Released in January, this edition from Two Sides explores what’s ahead for the paper, publishing and marketing industries over the next 12 months, featuring insights from leading experts. Get your copy here twosides.info/uk/the-page-ja…

Happy Earth Day! Did you know that European forests absorb carbon equivalent to nearly 10% of total EU greenhouse gas emissions every year? Read more facts here twosides.info/get-the-facts-…

LPW26 saw nearly 400 organisations sharing content across LinkedIn, Facebook and X to highlight the sustainability of paper. A reminder that paper is renewable, recyclable and biodegradable, helping to challenge common misconceptions. Read more here twosides.info/UK/love-paper-…

Two Sides is pleased to announce its newest member, BagKraft. With a strong focus on responsible sourcing and environmentally conscious production, BagKraft provides practical, paper-based alternatives to plastic packaging. Read more: ow.ly/pWg050YNlaM

Mail is stronger than ever. Q4 2025 shows it is driving website visits at a five year high. Read more here twosides.info/UK/jicmail-q4-…

When it comes to the sustainability of print, paper, and paper packaging, it’s important to separate the facts from the myths. Two Sides members get exclusive access to a library of ready-to-use graphics that do exactly that. Want yours? Get in touch at enquiries@twosides.info.

Two Sides' new insight sheet on working forests provides a clear insight into how sustainably managed forests support both the environment and the production of paper and paper-based packaging. Discover more here twosides.info/UK/new-insight… #SustainableForestry #EcoFriendly

Did you know? 76% of European consumers believe they have the right to choose how they receive communications - printed of electronically. Choice matters. Read more facts here twosides.info/myths-and-facts

Sustainability is good for business. Research from Ad Net Zero shows companies that embed environmental action build client relationships, improve engagement and drive savings. Find out how sustainability is shaping the future of business here twosides.info/UK/sustainabil…

New research from Harris Poll highlights a shift toward tangibility and authenticity as consumers seek real connections in a digital world – a trend often called “newstalgia.” Discover what this means for brands and audiences here twosides.info/UK/the-age-of-…

Last year, We heard some great insights at the Power of Print. Industry leaders highlighted strong confidence in print, rising sustainability efforts and the economic strength of the sector. Read the full highlights from the conference here twosides.info/UK/30-top-take…

Did you know? About 33 million people - 1% of global employment, are estimated to work directly in the formal and informal forest sector. Learn more facts here twosides.info/myths-and-facts

Good news for print and sustainability in 2026! Recycling rates are rising and research from the Oeko-Institut shows print can have a carbon footprint up to five times smaller than digital media. Discover more positives about print here twosides.info/UK/print-posit… #print

Celebrate the International Day of Forests this Saturday as we highlight how forests support climate action, economies and communities. Find out how to get involved here twosides.info/UK/internation…