The checklist for effective marketing leadership has grown exponentially more complex, balancing trust and efficiency, growing loyalty in an age of skepticism and ensuring transparent agency relationships. adage.com/ad-age-video-p…
The pressure on marketers to connect the dots between marketing strategy and concrete business outcomes is at an all-time high. marketingweek.com/marketers-focu…
With the CMO role plagued by high turnover, it’s essential for those in it to prove themselves quickly or face pressure from CEOs who are increasingly demanding marketing that leads to business results. adage.com/brand-marketin…