Universal Media, Inc.

NBCUniversal's Peacock introduced innovative streaming and advertising features during the 2024 Paris Olympics. The Current has more. bit.ly/3AyG2aC #TopTakes #Olympics2024 #InnovativeAds #ViewerEngagement

A new report suggests that nearly all U.S. web browsers could soon be cookieless, as the industry moves away from third-party cookies due to privacy concerns and regulatory changes. eMarketer has more. bit.ly/3XlhtqB #TopTakes #CookielessFuture #DigitalPrivacy #AdTech

Nielsen's latest "The Gauge" report reveals a rare upswing in TV viewing for July 2024, fueled by increased streaming and the start of the Paris Summer Olympics. Read more from Nielsen. bit.ly/3Xgnxk2 #TopTakes #StreamingTrends #ParisOlympics #AudienceInsights

NBC's Peacock introduced new ad tech during the 2024 Paris Olympics, enhancing viewer engagement and creating dynamic opportunities for advertisers through innovative streaming features. The Current has more. bit.ly/3AyG2aC #TopTakes #Olympics2024 #AdTech

@CPBJ recently interviewed Kyle Cook, UMI’s President and Chief Strategy Officer. In this interview, Kyle talks about the power of simplicity in strategy and how his mantra "simple, simple, simple" is driving success here at Universal Media, Inc. bit.ly/4fYeED2

Universal Music Group and Meta have extended their music licensing agreement, allowing users to continue incorporating Universal music into videos across Meta platforms. Read more from Reuters. reut.rs/3Md2BnH #TopTakes #MusicLicensing #SocialMediaMusic

A recent report shows that U.S. adults still spend the most time on Facebook, but Gen Z is favoring TikTok for their social media engagement. eMarketer has more. bit.ly/4dwuKCc #TopTakes #SocialMediaTrends #DigitalMarketing #AudienceEngagement

Roku and The Trade Desk have partnered to integrate Unified ID 2.0 (UID2) across Roku’s streaming inventory. This privacy-centric identifier, derived from user emails or phone numbers, aims to enhance ad targeting precision. MediaPost has more. bit.ly/4cnPRoV #TopTakes

BIA Advisory Services forecasts that U.S. local ad spending will reach $171 billion in 2025, with digital ads surpassing traditional for the first time at 52% of the total. NextTV has more. bit.ly/4diRKVb #TopTakes #LocalAdSpend #DigitalAdvertising #AdForecast

Despite the rise of streaming, traditional TV remains the dominant platform for the Paris Summer Olympics, with NBC and USA Network capturing 86% of the audience. Sportico has more. bit.ly/3AiBJA4 #TopTakes #Olympics #MediaTrends #TraditionalTV

A recent Walmart and Morning Consult survey reveals that 55% of Gen Z shoppers have made purchases while browsing social media in the last six months, compared to 38% of overall shoppers. Retail Dive has more. bit.ly/3SEPgIz #TopTakes #SocialCommerce #EcommerceTrends

Despite Google delaying the removal of third-party cookies, many brands and publishers are already moving beyond them. The Current has more. bit.ly/46CRWw7 #TopTakes #FirstPartyData #PrivacyFirst #AdTech #DigitalAdvertising

The 2024 Paris Olympics attracted 34.5 million viewers over the first three days, a 79% increase from the Tokyo Olympics. MediaPost has more. bit.ly/4dnf43G #TopTakes #Olympics2024 #ViewerEngagement #SportsMarketing

The U.S. ad market expanded for the 15th consecutive month in June, with a 4.8% increase compared to the previous year. MediaPost has more. bit.ly/46nQOMG #TopTakes #AdMarketGrowth #AdvertisingTrends #MediaBuying

In a new report, analysts at New Street Research outline how AI is influencing almost every facet of the ad industry -- from creative to media and marketing analytics. Media Daily News has more. bit.ly/3WroQLg #TopTakes #AdTech #AIAdvertising #DigitalMarketing

Google has delayed the phaseout of third-party cookies in Chrome to 2025 due to challenges in addressing feedback from the industry, regulators, and developers. Retail Dive has more. bit.ly/3zZzotR #TopTakes #DigitalPrivacy #AdTech #ThirdPartyCookies

⚽️ The Universal Media team enjoyed an LAFC game during a recent visit with our partner, Stater Bros. Markets. Thanks to all for a great time!   #StaterBrosMarkets #LAFC #UniversalMedia #UniversalSportsAndEntertainment #Partnership

In June, e-commerce retail sales spiked 4.8%, according to numbers released last week by the U.S. Department of Commerce. Retail Dive has more. bit.ly/3yjuF5s #TopTakes #RetailGrowth #Ecommerce #RetailTrends

Earlier this week, the NBA took the next step toward securing its new round of media-rights deals, as the league’s Board of Governors voted to approve the offers from Disney, Comcast and Amazon. Sportico has more. bit.ly/46d8SZP #TopTakes #MediaRights #SportsMedia

Nielsen said in a recent report that FAST services Tubi and The Roku Channel both saw “significant year-over-year growth” in TV usage in the U.S. The Current has more. bit.ly/4cLaDQx #TopTakes #StreamingGrowth #FASTPlatforms #DigitalMarketing