Umair Fruitwala
515 posts
Saturday afternoon project:
Pick any winning store you've seen on TikTok this week.
Run it through Claude Code with the prompt I built.
By dinner you'll have your own copy & paste version, ready to launch.
Total time: 30-45 minutes.
Total cost: $17 for the AI subscription.
Like + comment "BUILD" and I'll DM you the full prompt and walkthrough.
(Must be following)
English
There's a new method most drop shippers haven't caught onto yet.
You take any store that's already printing.
Feed it into Claude Code.
30 minutes later you walk away with a full clone:
→ Branded product page
→ Winning offer with margins locked in
→ AI-generated product photos
→ Color palette + theme
→ Ad scripts with 3 hook variations each
Zero code. Zero design skills. About $17 for the AI subscription.
Like + comment "CLONE" and I'll DM you the full setup guide.
(Must be following)
English
If you're in ecom
You're not doing enough audience research.
The algos can dial your content in to your exact preferences in less than 10 minutes.
That's how good targeting is now.
That's why audience research matters way more than ever before.
And there are way more layers than people realize.
"Men 25-45 who lift" is lazy. There's groups within groups:
- Lifters who lift for vanity, but want to stay natty.
- Lifters who lift to feel powerful, but also do cardio.
- Lifters who lift because they got dumped, and drink.
- Lifters who lift because their dad never said good job.
Same demo. Completely different ads.
The algorithms are so fucking good now that the more specific you target, the harder Meta and TikTok push it to the exact right people.
Generic audience = wasted spend.
Specific group within a group = scale.
Go deeper.
If you want my Audience Deep Research prompt like, follow, and comment "LIFT."
Laguna Niguel, CA 🇺🇸 English
Umair Fruitwala retweetledi
Umair Fruitwala retweetledi
Our biggest resource of 2026 has been downloaded nearly 3000 times. It just got updated.
The 2026 playbook now includes a full breakdown of Meta's 31 March algorithm update, the rise of persona-led creative, partnership ads, AI UGC, and how the next wave of UGC is forming.
Four pillars: Meta, TikTok, AI, Creative. Built from £600M+ in revenue across the brands we run.
Retweet this post and comment "2026" and I'll send it across.
English
Umair Fruitwala retweetledi
$130k+/month funnels are starting to look like this
not direct product ads
not “buy now” landing pages
just a simple animated hook that pulls you in
a character introduces the problem in seconds
then it leads into a fear-based article funnel
“top doctor reveals…”
“real reason you can’t…”
“what’s happening inside your body…”
it feels like content, not a sales page
you read before you realize you’re being sold to
that’s why it converts so hard
the ad creates curiosity
the page builds fear
the product becomes the solution
same structure reused across niches
weight loss, gut health, supplements, skincare
one ad → one story → one conversion path
rt + comment “funnel” and i’ll send the full breakdown
(follow for dm)
English
1.3 billion women globally are about to hit menopause and they're awake at 3am with hot flashes googling "why can't I sleep anymore" willing to spend literally anything on relief…
The average menopausal woman spends $2,000-$4,000 per year on symptom management. That's supplements, cooling products, hormonal support, sleep aids, skincare for hormonal changes, bone health, mood support, brain fog remedies
It's a $600B+ emerging market growing 17% year over year. And maybe 5 people on the entire internet are running faceless AI pages for it
Every 24-year-old marketer is selling pre-workout to gym bros fighting over the same exhausted customer base. An entire generation of women with disposable income and burning daily problems is being completely ignored because young men don't understand hot flashes and don't think about menopause for a single second
And that blind spot is probably the widest gap between "audience size" and "people serving them" in all of ecommerce right now
These women are 45-60 years old. They're on Facebook and Instagram for hours every day. They're in groups with names like "Menopause Support Sisterhood" and "Women Over 50 Wellness" with hundreds of thousands of active members
They're dealing with:
- Hot flashes that wake them up 3-4 times per night
- Brain fog so bad they forget words mid-sentence
- Weight gain concentrated in the midsection that won't respond to diet
- Joint pain that appeared from nowhere
- Mood swings that are destroying their relationships
- Bone density loss that terrifies them
- Skin changes that make them feel invisible
Every single one of those maps directly to a high-commission supplement category on Amazon. Hot flashes --> cooling supplements and black cohosh. Brain fog --> lion's mane and omega-3. Joint pain --> collagen and turmeric. Bone density --> calcium and vitamin D3. Mood --> ashwagandha and magnesium
And the emotional state of these women makes them incredible buyers. They've been dismissed by doctors who told them "it's just hormones." They've been ignored by a wellness industry that markets exclusively to 25-year-olds. They feel invisible and frustrated and desperate for someone who actually understands what they're going through
An AI character for this niche: a warm grandmother. A female wellness elder. A holistic health guide for women in transition
She posts daily: "The one mineral most women over 50 are deficient in that's causing your joint pain." "Why your doctor didn't tell you about this natural alternative for hot flashes." "3 things I wish I'd known before menopause hit me at 47"
This audience doesn't just watch. They CLING to this character. They comment paragraphs about their own symptoms. They tag their friends. They share videos in private group chats with the caption "this is exactly what I've been going through"
The bond forms faster in this niche than anywhere else because these women feel unseen by everyone and suddenly someone is speaking directly to their experience every single day
Product videos for this audience barely require a pitch. "I struggled with hot flashes for 2 years before I found this." Drop the supplement. The audience is pre-sold because 15 educational videos already proved the character understands their body better than their own doctor does
Automated DMs: "Comment RELIEF and I'll send you my daily menopause routine." Three real tips. Fourth is the product. Open rates on these messages are at the top of anything I've seen in any niche because the emotional urgency is through the roof
And the REPEAT purchase rate is absurd. Menopause lasts 7-14 years on average. A customer who finds products that help doesn't stop buying for a DECADE. One conversion can generate $2,000-$4,000 in lifetime affiliate revenue from a single person
1.3 billion women. $600B market. 17% annual growth. An audience that is actively begging for someone to help them. And almost no one is doing it
we're doing a free live training today where we break down this entire system from scratch.
product selection, character creation, scripting, video generation, all of it.
run by 12 operators who've done $70M+ in GMV… people who've attended are hitting $10-30k/mo within their first few months.
no face, no experience, no following needed.
comment "APEX" and i'll dm you the link. it's free (or look in bio)
English
Umair Fruitwala retweetledi
ADVERTORIAL VAULT Q1 2026
Just built you a searchable index of 660+ DTC ADVERTORIALS that are LIVE right now on Meta + Native.
You'll see some of the established DTC advertorial kingpins in here, brands we all know and love...
...BUT you'll also find some lesser-known brands + 3rd party "news" sites with a ton of swipeable high-converting advertorial pages.
Dig in and explore and find NEW pages to model for your own campaigns.
Want access?
It's free.
Just like + comment "ADVERTORIALS Q1" and we'll send you the link.
(Must be following to receive DM + RT for priority access)
English
Umair Fruitwala retweetledi
most people doing product research are just copying tiktok ads they saw 10 minutes ago
that's not research, that's gambling
i spent months and hundreds of thousands in ad spend building an ai workflow that finds winners in minutes
it pinpoints problems people spend aggressively to solve, validates demand with real behavioral data, filters the right price range, and flags saturation before you walk into a dead market
no trends, no vibes, no guesswork
the brands quietly pulling new winners every month aren't scrolling for inspiration
they're running systems
rt + comment "research" and i'll send you the full breakdown
(follow for dm)
English
I put together a Native Ad Image Prompt Pack.
20 AI image prompts across 5 niches:
Joint pain / mobility
Skincare / anti-aging
Sleep / supplements
Weight loss
Tech / gadgets
Each prompt comes with a note on why the style works on native (medical illustrations, uncomfortable close-ups, messy real-life scenes).
Copy, paste into NB2 or Stable Diffusion, and you have scroll-stopping creatives in minutes.
Like + reply "PROMPT" and I'll send it over
(must be following so I can DM).
English
GREAT product pictures can increase conversions by 15/20%
(I have the data to back it up)
And I've made a list of 35+ Nanobanana 2 prompts to generate high converting product pics in literal SECONDS
Want it FREE? Like + comment "35" & I'll DM them to you
(must be following)
English
I've collected 32 Nanobanana 2 Prompts for generating HIGH-PERFORMING Direct Response Statics Ads
We used these exact same prompts for our clients' funnels, and some of these ads are the TOP spenders
Want' em? Like + comment "32" and I'll DM them to you FOR FREE
Must follow
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