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With @MVPindex + #MVPaudience (powered by Umbel), the future of audience measurement is here. Today, we’re thrilled to unveil our new brand: ow.ly/SUuN30mydZY
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Umbel
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Umbel
@Umbel
Umbel is a data management platform that empowers sports and entertainment companies to transform fan data into revenue. In 2018, we merged with @MVPindex.
Austin, Texas Katılım Mayıs 2009
1.1K Takip Edilen2.7K Takipçiler
[BLOG] Expand your digital #sponsorship inventory with these 7 activations @NHL teams are launching: ow.ly/wVJy30mePgL
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[BLOG] These are the strategies the @HoustonDynamo used to convert soccer enthusiasts and general sports fans into #Dynamo fans: ow.ly/fP5R30lWZHJ
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As soccer becomes more globalized, fan engagement is essential. See how @ManUtd leverages digital to accomplish it: ow.ly/a0Yu30lQYe1
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[CASE STUDY] See how @Munsterrugby acquired 3,416 net new fans and increased revenue through Facebook: ow.ly/fXfm30lR04s
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Through esports, brands can effectively reach the niche and once "elusive" audience of gamers: ow.ly/7KwB30lQXGD
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[GUIDE] Teams can leverage fan data to create meaningful relationships with their fans. See how: ow.ly/oJjh30lQYJs
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"Technology is creating people who want to enjoy sports, but view them only on social media or only through esports." -@Heidi_Golightly, NHL Chief Marketing Officer ow.ly/i4v030lQVUL
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[INFOGRAPHIC] Refresh yourself on the necessary ethics of data collection and use: ow.ly/fgXK30lQYrR
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"Once marketers truly understand their customers based on data, they can use that data to build more innovative and engaging ads." #FanData ow.ly/lAAr30lQV2C
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By focusing on fan experiences and maximizing video content, the @MLB can reach more millennials: ow.ly/JQFE30lQTKB
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The @usopen had a digital refresh this year with a new website, rebuilt apps, and detailed match-centric content to engage fans: ow.ly/240Z30lO647
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Concert goers agree that brands "have the power to elevate the concert or festival experience" through engagement: ow.ly/F1WN30lNnUv
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A study using Google search data provides insights into the habits of fans when their team isn't prevailing: ow.ly/BiiM30lHjkF
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Sports teams are now using @Snapchat-inspired filters to engage fans and make them a part of the show: ow.ly/elgP30lHhNv
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[BLOG] How the @DallasStars leveraged first-party data to “make a case” for a @Rangers theme night: ow.ly/jeqH30lxFDp
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Facebook is testing a new tool that would allow publishers to "test up to four versions of a piece of content in real-time." ow.ly/26bR30lHhrx
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Mic'd up goalkeepers, mounting cameras on refs and instant mobile purchasing are all a part of @MLS's new digital strategy: ow.ly/8bhL30lHgRV
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Instagram introduced new features to make the platform "more authentic," including a verified badge application: ow.ly/JdTe30lBH2i
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