

Interesting take from Leon! We initially launched our Web3 coffee brand with a strong focus on crypto audiences. However, due to shipping costs, logistics, and limited traction in Web3, we’re now shifting our coffee consumer product toward Web2 audiences, starting with Thailand, where our business already has strong traction. We’re starting to workon a campaign with IG & YT influencers to sell directly to local audiences and introduce normies to our beloved NFTs through the product itself, with no mention of Web3 or crypto. That said, we’ll still be using @AbstractEllies NFTs and other collections on the packaging, and of course, Ellies holders will continue to receive rewards based on sales generated on MintMeACoffee online shop. It’s a slow grind, but our Web2 business has been operating for 5 years, with clients such as The Ritz-Carlton, Amanpuri, TikTok, and thousands of customers. More details to come in the next few weeks.



















