Unison

@Ford knows that speaking up on social issues has measurable positive impact on business and talked about it for @NewCo — how is your brand taking a stand? — bit.ly/2wVyBWD

Coca-Cola, General Motors among iconic American companies suffering from recent tariffs bit.ly/2Ly6CRX

When do brands overstep in their attempts at emotionally engaging consumers through advertising? For millennials, calls for individual activism are over the line bit.ly/2PMetyx by @marketingdive @ericapsweeney

Viewers Cut the Cable TV Cord Faster Than Expected on.wsj.com/2Lf7J96

Bold act of solidarity with endangered species, brilliant marketing campaign, or both? bit.ly/2whRx1i

Bold act of solidarity with endangered species, brilliant marketing campaign, or both? bit.ly/2OSHirS

Activist C.E.O.s are emerging as a key group of cultural—and political—influencers nyti.ms/2OTVJvI

Data helps corporate foundations make their investments count bit.ly/2wkBY92 @mariadelorenzo

A different perspective on purpose in business: why expectations of corporations acting responsibly—and CEO activism—aren't always placed fairly bit.ly/2IZ8XZK @qz @FollowAlisonT

Exploring how @WSJ is using machine learning to change how you read the Sunday paper bit.ly/2kz6zdI @TheDrum

Social media offers corporations a voice to capitalize on crises by building trust with key stakeholders, says research from @NCState

Trends in consumer skepticism span the globe, as Chinese consumers' expectations about corporate reputation are on the rise, c/o @holmesreport bit.ly/2kDpowq

By re-branding themselves, non-profits are re-positioning themselves as first and foremost drivers of social impact detne.ws/2H4Hccp @detroitnews @nealrubin_dn

Marketers are overdue in using data to innovate bit.ly/2H5hAw3 by @thedrum

Blockchain brings clarity to the ethical sourcing of diamonds bit.ly/2smYlIU by @triplepundit

Despite the current robust economy, Millennials and Gen Z have low trust and confidence in big business—and their own abilities to be competitive in the future workforce prn.to/2ssqxtU by @DeloitteUS @PRNewswire

Can data—especially big data—and creativity play nicely together? bit.ly/2smY6xu by @thedrum

The State of Michigan's legal obligation to provide clean water to Flint has ended—so @Nestle is stepping up to supply truckloads of bottled water to residents bit.ly/2J1niVO

Car dealers' profits are threatened by new tech—bit.ly/2H45689 —but we also see opportunity for innovation bit.ly/2J1njck