USC Insights

As the spring '26 semester ends, we want to thank our Insights Fellows, Claudia and Nick, for their incredible work in the Social Media Insights Lab! We wish them both the best of luck in their careers after graduation. 🎓 #UofSCInsights #ForevertoThee

While BINI dominated online conversations for both weekends, which weekend of Coachella do you think was more popular on social media overall?🎡🌴 Vote below!👇 #UofSCInsights #Coachella #BINI

Gamecock Women’s Basketball had a strong presence at the WNBA Draft. In the last 24 hours, these three drafted players generated significant potential impressions across social media conversations. #UofSCInsights #WNBADraft #WNBA

For the sixth year in a row, @UofSC Women's Basketball team has made it to the final four! The Insights Lab tracked over 41k mentions related to @GamecockWBB 🏀 #UofSCInsights #WBB #MarchMadness #FinalFour

Give 4 Garnet, USC largest fundraising event of the year ends today at 2:01 PM. Here's which colleges posted the most about the event! Have you donated yet?give4garnet.sc.edu/giving-day/104… #Give4Garnet #UofSCInisights

Every March Madness bracket has broken, but 1 remains in the women's tournament. The Social Media Insights Lab analyzed over 180k total engagements regarding the decline in perfect brackets across men's and women's basketball. How's your bracket performing? #UofSCInsights

Our latest analysis for the collegesportssocialpulse.com breaks down the top teams by online engagements each week during March Madness. With over 20k posts about Duke this week, they are the clear winner! #UofSCInsights #NCAA #MarchMadness

With over 370k posts so far today, it seems to be a major holiday!🍀🇮🇪 How will you be celebrating? 💚 #UofSCInsights #StPatricksDay #Irish

With spring break right around the corner, here's what people are sharing online about the HOTTEST☀️😎 spots to visit! Earning over 50k mentions in the last week, everyone's excited for a little time in the sun!🏖️🩴 #UofSCInsights #springbreak26

When the McDonald's CEO had a controversial reaction to their new 'Big Arch' burger, the Burger King CEO responded with a burger video of their own. 🍔 This topic sparked a trending fast-food rivalry with the potential for 15B+ impressions across platforms. #UofSCInsights

This monkey has "Punched" his way into our hearts!❤️ With over 700k engagements in less than a month, everyone's talking about our new furry friend Punch!🙈 #uofscinsights #PunchMonkey #viral

USA Dominates Olympic Hockey beating Canada in the finals of both events!🏒 With over 260k mentions, here's what people online are saying to celebrate our teams victories!🥇🏆 #UofSCInsights #USA #Hockey

The USC Insights lab takes gold for keeping you updated on everything viral!🥇 With over 36k mentions, whether it's a first time winner, or the front runner, everyone across the world is talking about the first-place winners in Milan this winter!⛷️

Snoop Dogg returns to the Olympic Games as a standout personality in Milan. Since the games began, he's driven over 580k engagements around the excitement of his return and serving as the first-ever honorary 'Coach' for Team USA Curling. 🇺🇸 #UofSCInsights #Olympics26

Last night's #SuperBowl garnered over 4.3 million social media posts, with the halftime performer @sanbenito being THE conversation of the entire game! His performance became the most viewed halftime performance in Super Bowl history with 135+ million viewers! #UofSCInsights

History in the making. Laila Edwards, an Ohio native, becomes the first Black woman to play for the USA Women's Hockey team. Trends and conversations are overwhelmingly positive, driving over 168,200 engagements in the past month alone. #UofSCInsights #Olympics2026

HARRY STYLES PRESALE CODE: #UOFSCINSIGHTS Harry Styles announced his first tour since 2023💋🕺 With limited venues, fans across the globe are expressing their thoughts on pricing and ticket availability with Ticketmaster, generating over 22,000 posts in under 24 hours.

Bundle up gamecocks, it's about to get cold!☃️ The Insights Lab tracked conversations all over the country around this weekend's snowstorm, garnering over 5 BILLION impressions this week. Stay safe and stay warm! #snowstorm #winterstorm #UofSCInsights

⚠️CFB Week 14 Update⚠️ Ohio State takes our final number one spot after an undefeated record this season! The end of the regular season marks our last post this year, but be sure to tune in next season for all the trending moments in college football on collegesportssocialpulse.com.

⚠️CFB Week 12 Update⚠️ The @GeorgiaFootball Bulldog's return to the #1 spot after a decisive victory over the Texas Longhorns.🏆 Make sure you keep up with the teams, coaches, and players making the biggest impact in CFB here: collegesportssocialpulse.com #CFB #UofSCInsights #CFB