Urban Science

The automotive purchase journey is becoming more fragmented and digital. The 2026 Urban Science @HarrisPoll study explores what that means for dealers, automotive media professionals and OEMs as buyer expectations and shopping behaviors continue to evolve. hubs.la/Q04g6kHn0

U.S. EV demand is recalibrating in Q1, not retreating. Our unrivaled daily industry sales data shows declines driven by complex factors from early 2025 pull-ahead demand. Hybrids held steady, while BEVs showed improvement through the quarter. Read here: hubs.la/Q04c7YCT0

Introducing NetworkPlanner™ — our newest innovation, helping OEMs (and new entrants) visualize, test and optimize their retail networks faster and with greater confidence. Smarter network decisions start here: hubs.la/Q044GY3m0

NEW: Our MarketView EV Dashboard now brings emissions monitoring to Europe — helping OEMs navigate new CAFE regulations and accelerate the shift to EVs. Real-time tracking, benchmarking and credit insights in one familiar platform. 🚗⚡️Learn more: hubs.la/Q042mPvX0

We’re pleased to announce Tom Longo has been appointed president and chief executive officer of Urban Science. A 38-year Urban Science veteran, Tom is the second CEO in our company’s nearly 50-year history, succeeding founder Jim Anderson. More: hubs.la/Q041NfCQ0

Are you using defection data at your dealership? Urban Scientist Eric DeMont shares with @autoline how defection data can reveal patterns, improve coaching, optimize processes and engage customers with more relevance and precision. Watch 👇 youtube.com/watch?v=Y7-IDp…

Prove the real impact of your dealership campaigns. We use our unrivaled daily industry sales data to optimize media & drive measurable results. Meet us at @NADAUpdate to learn more. hubs.ly/Q040vQ6D0

Q4 EV sales softened — but the full-year picture was more resilient than expected. EVs still accounted for 25% of U.S. retail sales in 2025, with hybrids continuing to outperform as incentives shifted demand. Read the Q4 EV Report: hubs.la/Q03-MQpm0

+6.5% sales lift. 25 more vehicles sold. Dealers that consistently use daily defection data are driving results. Learn more: hubs.la/Q03WqvvG0 #DealerPerformance #DataDriven

🚨 Today we launched VIN Append — giving OEMs and dealers the power to update vehicle service records with independent repair facility data. Smarter aftersales starts here: hubs.la/Q03Qtkj60 #VINAppend #AutoTech #UrbanScience #Aftersales

Urban Science is relocating its global HQ to Bedrock’s One Campus Martius in downtown Detroit – early summer 2026! Nearly 50 years in the Motor City, and we’re just getting started. Learn more: hubs.la/Q03PsxR50 📸 Provided courtesy of © Bedrock Management Services LLC.

EVs hit a milestone. 1 in 4 new cars sold in the U.S. last quarter were electrified — a record high. California became the first state where EVs made up more than half of all new vehicle sales. Dive into our Q3 EV findings here: hubs.la/Q03Nxyy40 #EVMarket #AutoInsights

🚨 MarketView now offers EV charging station analysis — giving OEMs and dealers the tools to visualize infrastructure, identify underserved markets and benchmark convenience. Smarter EV planning starts here: hubs.la/Q03CMmvd0

📉 Big EV disconnect? 91% of dealers say auto buyers will be ready for EVs by 2040. Only 47% of buyers agree. Our latest study dives into the data and what could be next. 📰 Read more via @Automotive_News: autonews.com/ev/an-dealers-… #EVs #AutoIndustry #ElectricVehicles

EV momentum is shifting. Our latest Q2 EV Report breaks down the data dealers and OEMs need to move with the market, not behind it. ⚡ Get the insights: hubs.la/Q03xFS7P0 #EVTrends #UrbanScience #AutoInsights

New Urban Science x @HarrisPoll insights are out: See what’s driving (and delaying) buyer decisions — and how dealers can turn insights into action. 📊hubs.la/Q03xFS7P0 #AutoTrends #DealerInsights #UrbanScience

Your service lane is evolving fast. Hybrids, EVs, AI & rising expectations are reshaping aftersales. In a new @DigitalDealer op-ed, Piermichele Robazza of Urban Science breaks down 4 key trends. Read more: digitaldealer.com/dealer-ops-lea…

We’re proud to donate $10,500 to employee-nominated nonprofits through our 2025 Community Giving program! Our team is embracing the spirit of #DoGreatThings by supporting causes they care about and paid volunteerism. Learn more: bit.ly/3G5Fool #CommunityGiving

Big news: Urban Science + @drivecentric now offers near real-time lead defection data within the DriveCentric CRM. Smarter follow-ups and sales training start here. 🔗 Read more bit.ly/3SyYxBx #AutoCRM #UrbanScience #DriveCentric #SalesAlert

People, process, data & technology — individually strong, unstoppable together. That’s our Power of 4®. Combined, we unlock exponential potential, driving analytics, innovation & business certainty for our auto clients across the globe. Learn more: bit.ly/40CVHir