kaavya.fren@prasad_kaavya
Something's been brewing at @scribble_dao and it's about to be our biggest evolution yet.
When we started, we built a grants platform, brands put in money, creators wrote about them, real distribution happened. It works. We still have paying customers for it, and we're proud of what it does.
The content our creators produce is genuinely good. But once a program ends, it stops actively working for the brand. It exists, but it isn't being put to work.
And in this age of agentic and generative AI, people aren't Googling anymore. They're asking AI. They're letting it decide for them. And increasingly, letting it act for them. So how does AI decide what to recommend?
Content written by real humans. Lots of it. About your brand. Over time.
Not a two-week campaign. Not ten creators posting in the same week. Real people writing independently, repeatedly, across different contexts, that's what builds the kind of presence AI actually reads.
So we built content trading contests.
Brands run a battle. Creators submit content. The community backs the pieces they believe in with real money. The most backed content wins. Creators and their backers share the prize pool.
The content that comes out isn't just good, it's been market tested by real people with real skin in the game.
This is where taste markets come in. Over time, the people who consistently back winning content build a reputation. Taste becomes a skill. And skill gets rewarded.
And the content itself? We're building something proprietary to make sure it doesn't stop working when the contest ends. It goes on to build discovery for the brand, on search, in AI, long after the battle closes.
That layer is called ScribbleAI. We're not ready to talk about all of it yet.
But stay tuned.